A First Fringe Tour by the Numbers: For my 2013 inaugural tour of The Hatter.

London audience numbers:
# of performances: 10
# of comps to media in audience: 4
# of comp VIP tickets: 13
# of comp Trouper tickets recorded: 1
# of comp performer tickets: 16
# of paying audience members: 54
Average # of paying ticket holders per show: 5.4
# of audience members (total): 87
Average size of audience: 8.7
# of shows without a single paying audience member: 3
# of advance tickets sold: 0
Average ticket price paid to me: 9.94$

Ottawa audience numbers:
Number of performances: 9
# of comps to media in audience: 4
# of comp VIP tickets: 2
# of comp Promo tickets: 2
# of comp volunteer tickets: 9
# of comp performer tickets: 3
# of advance tickets sold: 9
# of paying audience members: 81
Average # of paying ticket holders per show: 9
# of audience members (total): 101
Average size of audience: 11.2
Average ticket price paid to me: 9.35$

Toronto audience numbers:
Number of performances: 7
# of comps to media in audience: 8
# of comps (poor friend): 1
# of comp volunteer tickets: 11
# of comp 10x10x10 tickets: 33
# of comp VIP tickets: 8
# of advance tickets sold: 23
# of paying audience members: 90
Average # of paying audience members: 12.86
# of audience members (total): 151
Average size of audience: 21.57
Average size of audience, not including 10x10x10: 16.71
Average ticket price paid to me: 8.92$

Saskatoon audience numbers:
Number of performances: 7
# of comps to media in audience: 3
# of comp staff tickets: 1
# of comp company (performers with password) tickets: 27
# of comp volunteer tickets: 20
# of comp promo tickets (???): 16
# of advance tickets sold: 15
# of paying audience members: 118
Average # of paying audience members: 16.86
# of audience members (total): 195
Average size of audience: 27.86
Average ticket price paid to me: 11.20$

EXPENSES:

Failed Fringe application fees:
Edmonton: -36.75$
CAFF lottery: -25$
Winnipeg: -20$
Vancouver: -50$
Nanaimo: -25$
Victoria: -28$
San Francisco: -35.60$
Total: -220.35$

Pre-tour expenses:
Photographer for promo shots: ~-100$
New hat: ~-25$
Hot water urn: -68.95$
Pocketwatch: -13.44$
Total: -207.39$

London Expenses:
Festival fee: -650$
Props/supplies: ~-11.37$
500 Handbills (business cards): -34.47$
25 posters: -20.95$
Stolen bike light (bought for use in London): -20.33$
Beer for my techie: -11.25$
Total: -748.37$

Ottawa Expenses:
Festival fee: -632.80$
Cider: -6$
Stage Manager: -100$
500 Handbills (business cards): -34.47$
25 posters: -20.95$
Props/supplies/tea: -7.94$
New backpack (other one broke in so many ways): -58.76$
Extremely generous BYOV venue fee: -80$
Gift to billets: ~-15$
Total: -955.92$

Toronto Expenses:
Application fee: -27.50$
Festival fee: -750.00$
Stage manager: -80$
Props/supplies/tape/tea: -20.41$
Timbits offered at last four performances: -13.56$
Beer: -14.60$
500 Handbills (business cards): -34.47$
25 posters: -20.95$
Weekly transit pass: -38.50$
Total: -999.99$

Saskatoon Expenses:
Application fee: -30$
Festival fee: -670.00$
Stage manager: -100.00$
Props: -11.03$
1000 Handbills (business cards): -51.41$
25 posters: -20.95$
Beer: -23.50$
Gift to billet/volunteers: -7.74$
Total: -914.63$

Travel costs to each city:
Plane ticket from Vancouver to London, through family friend: -120$
Suitcase-full-of-props as extra bag on Westjet: -21.00$
Greyhound to Ottawa: -59.33$
Cost to take suitcase-full-of-props on greyhound to Ottawa: -16.95$
Gas money to artist for ride to Toronto: -20$
Transit tokens in Toronto while waiting for Saskatoon: -53$
Greyhound (43 hours) Toronto to Saskatoon: -139.56$
Cost to take suitcase-full-of-props on greyhound to Saskatoon: -15$
Greyhound (25 hours) Saskatoon to Vancouver: -110.78$
Cost to take suitcase-full-of-props on greyhound back to Vancouver: -15.75$
Total: -571.37$

Expenses back home:
Rent/storage costs in Richmond for 2.5 months = ~550$
Total: -550.00$

INCOME:

London Income:
Donation: 5$
Ticket sales at door: 532.00$
Average ticket price paid to me: 9.94$
Total: 537.00$

Ottawa Income:
6 two-for-one ticket sales (5$): 30$
17 five/ten show passes (7$): 119$
9 Advance ticket sales (10$): 90$
40 ticket sales at door (10$): 400$
stage managed a show twice: 30$
Average ticket price paid to me: 9.35$
Total: 787.00$

Toronto Income:
23 advance ticket sales (9$ to me): 207$
41 ticket sales at door (10$): 410$
3 Five-pack (7.5$): 22.50$
17 ten-pack (7.5$): 127.50$
6 performer (6$): 36$
Average ticket price paid to me: 8.92$
Total: 803.00$

Saskatoon Income:
Ticket breakdown made very complicated with 2$ deducted from each ticket for administrative fees, plus GST removed from payout on each ticket. (Saskatoon is the only Fringe Festival that does this.)
Donation: 47.75$
Paid by drunks for a photo taken with me: 3$
Payout from festival: 1322.11$
Average ticket price paid to me: 11.20$
Total: 1369.86$

Other numbers:
Hours on greyhound buses: 8+43+25 = 76 hours.
Food not considered: Grocery/food bill, as it was kept to my usual 200$ per month.
Days away: 71
Homes graciously opened to me to stay in: 5
# of stars in London review (London Free Press): 3 (out of five)
# of stars in Saskatoon review (The StarPhoenix): 4.5 (out of five)

Total Expenses:
Failed Fringe application fees: -220.35
Pre-tour expenses: -207.39$
London expenses: -748.37$
Ottawa expenses: -955.92$
Toronto expenses: -999.99$
Saskatoon expenses: -914.63$
Travel costs to each city: -571.37$
Expenses back home: -550.00$
Total: -5168.02$

Total Income:
London income: 537.00$
Ottawa income: 787.00$
Toronto income: 803.00$
Saskatoon income: 1369.86$
Total: 3496.86$

Cost/Tuition for a two and a half month cross-country adventure: 1671.16$

The numbers are bit surprising. I’ll put my thoughts/reactions in my next post in a few days. Hope this is useful for some of you out there to see as well! Feel free to leave your feedback/advice/comments below. 🙂

Cheers,
Andrew Wade