My 2014 Fringe Tour: By The Numbers!
The numbers wherein Andrew Wade travelled to five different cities and performed in their Fringe Festivals. Last year, my first summer touring, I estimated that I spent 1671.16$ more on my tour and expenses than I earned. How about this year?
Port Alberni audience numbers (for The Hatter):
(audience numbers not provided by festival)
# of performances: 2
# of paying audience members: ??? (estimate: ~27)
Average # of paying ticket holders per show: ??? (estimate: ~13)
Average # of audience members (including comps): ??? (estimate: ~20)
Regina audience numbers (for The Hatter):
# of performances: 5
Total # of audience members: 110
Average # of audience members (including comps): 22
# of comps: 9+9+7+5+2 = 32
# of paying audience members: 22+14+10+16+16 = 78
Average # of paying ticket holders per show: 15.6
Saskatoon audience numbers (for The Most Honest Man In The World):
# of performances: 7
Total # of audience members: 219
Average # of audience members (including comps): 31
# of comps to fringe staff: 3
# of comps to fellow performers: 30
# of comps to media: 2
# of promo vouchers (?): 23
# of volunteer comps: 15
# of advance tickets sold: 20
# of paying audience members: 146
Average # of paying ticket holders per show: 21
Victoria audience numbers (for The Hatter):
# of performances: 6
Total # of audience members: 14+19+29+12+9+9 = 92
Average # of audience members (including comps): 15
# of comps: 4+6+12+3+2+6 = 33
# of full price advance tickets: 2
# of discounted advance tickets: 5
# of Muncher tickets (could be advance or at door, full price): 5
# of full price tickets at door: 20
# of discounted tickets at door: 23
# of Frequent Fringer (extra discounted) tickets: 4
Total # of paying audience members: 59
Average # of paying ticket holders per show: 10
Vancouver audience numbers (for The Hatter):
# of performances: 6
# of media comps: 1
# of volunteer comps: 6
# of performer rush comps: 21
# of artist comps (ones I gave out): 14
# of miscellaneous comps (?): 19
Total # of comps: 61
# of full price advance tickets: 50
# of 1/2 price advance tickets: 13
# of paying audience members: 133
# of total audience members: 194
Average # of paying ticket holders per show: 22
Average # of audience members: 32
Failed Fringe Application Fees:
CAFF Lottery: -25.00$
Port Alberni Expenses:
Application fee: Free (First come, first serve)
Festival fee mailing: -0.66$
Festival fee: -200.00$
Cost per performance = -100.00$
500 Handbills (business cards): -29.39$
Travel to Port Alberni (ferry): -16.90$
Travel away (ferry): -16.90$
Ride from ferry to Port Alberni: -20.00$
Application fee: -25.00$
Festival fee: -575.00$
Cost per performance = -120.00$
Packing tape: -13.43$
Styrofoam cups: -4.49$
Booze: -8.05 + -6.50 = -14.55$
1000 Handbills (business cards): -50.92$
25 posters: -22.62$
Gift to billet: -9.69$
Gift to fellow performer: -3.14$
Travel (Flights to Regina and back home to Vancouver): -388.76$
Extra flight travel cost (to and from) of taking a second suitcase full of props: -42.00$
Application fee: None (first come, first served)
Festival fee: -710.00$
Cost per performance = -101.43$
Prop (book ・Homeland): -8.35$
Props (Batteries) / grooming: -15.86$
Asparagus for spoof night skit: -0.40$
1000 Handbills (business cards, late getting them printed): -57.74$
25 posters: -18.67$
Gift to billet: -5.48$
Travel (Flights to Saskatoon and back home to Vancouver): -365.66$
Application fee: -28.00$
Festival fee: -572.00$
Cost per performance = -100.00$
Board game cafe day: -5.00$
Props (styrofoam cups): -3.74$
Bowling and pool with fellow fringers: -12.85$
Medical expenses: -38.12$
1000 Handbills (business cards): -35.93$
25 posters: -18.67$
Travel to (ferry+bus ticket): -19.25$
Travel away (ferry): -16.75$
Application fee: -50.00$
Festival fee: -750.00$
Cost per performance = -133.33$
Styrofoam cups: ~ -6.00$
1000 Handbills (postcards ・so I could fit a map on them to the venue): -83.84$
My portion of venue handbill (shared with other companies): -60.00$
25 posters: -18.67$
Bus tickets to reach my venue: -19.20$
Food bank donation (a percentage of ticket sales): -39.65$
Expenses not considered due to working shifts between festivals:
Rent back home, groceries both at home and on tour.
Ticket Price: 10$
Artist take-home of full ticket price: 10$
Full festival pass (84$ for 115$ value) = 27% off ticket price
# of full festival passes used = ???
Average amount per ticket paid to me: ???
Total payout from festival: 246.50$
Ticket Price: 10$
Artist take-home of ticket price: 10$
Average amount per ticket paid to me: 10$
Total payout from festival: 780.00$
Donation from a lovely and beautiful friend to get me to fly rather than greyhound: 200.00$
(all numbers confused by additional GST reductions)
Full Ticket Price: 14$
Frequent Fringer Ticket Price: 12$
Admin fee per ticket = 2$
Artist take-home of full ticket price: 12$
Artist take-home of Frequent Fringer ticket price: 10$
Advance ticket sales (14$ – 2$ = 12$ per ticket): 20 tickets = 240.00$
Frequent Fringer (12$ – 2$ = 10$ per ticket): 44 tickets = 440.00$
Ticket sales at door (14$ – 2$ = 12$ per ticket): 82 tickets = 984.00$
GST awkwardly deducted: -93.13$
Progression of income per performance:
75.43 —> 73.62 —>290.76 —> 294.48 —> 298.38 —> 330.48 —> 207.72$
Average amount per ticket paid to me: 10.76$
Total payout from festival: 1570.87$
Full ticket price: 11$ (+ 6$ Fringe Button)
Students/Seniors discount ticket price: 9$ (+ 6$ Fringe Button)
Frequent Fringers discount price: 8$ (+ 6$ Fringe Button)
Artist take-home of ticket price: 11$/9$/8$
Advance ticket sales (full price): 2 tickets @ 11$ = 11.00$
Advance ticket sales (discount): 5 tickets @ 9$ = 45.00$
Ticket sales at door (full price): 20 tickets @ 11$ = 220.00$
Ticket sales at door (discount): 23 tickets @ 9$ = 207.00$
Munch card ticket sales: 5 tickets @ 11$ = 55.00$
Frequent Fringer ticket sales: 4 tickets @ 8$ = 32.00$
GST awkwardly deducted (5%): 4.81+5.90+8.14+4.05+3.29+1.48 = -27.67$
Scary Progression of income per performance:
96.19 —> 118.10 —> 162.86 —> 80.95 —> 65.71 —> 29.52$
Average amount per ticket paid to me: 9.85$
Total payout from festival: 581.00$
(complicated by having one half-price performance)
Ticket Price: 14$ + 5$ Membership
Admin fee per ticket = 3$ (+membership)
Artist take-home of ticket price: 11$
Advance full price ticket sales (14$ – 3$ = 11$ per ticket): 7+6+7+12+13= 45 tickets @ 11$ = 495.00$
Advance half-price ticket sales (Half of 11$ = 5.50$ per ticket): 13 tickets @ 5.50$ = 71.50$
Advance 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 1 ticket @ 10$ = 10.00$
Advance 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 2+1+1+3= 7 tickets @ 9$ = 63.00$
Day-of full price ticket sales (14$ – 3$ = 11$ per ticket): 9+5+5+12+18 = 49 tickets @ 11$ = 539.00$
Day-of half-price ticket sales (Half of 11$ = 5.50$ per ticket): 8 tickets @ 5.50$ = 44.00$
Day-of 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 5 tickets @ 10$ = 50.00$
Day-of 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 5 tickets @ 9$ = 45.00$
Happier Progression of income per performance:
199.00 –> 115.50 –> 167.00 –> 179.00 –> 273.00 –> 388.00$
Average amount per ticket (excluding half-price day) paid to me: 10.77$
Total ticket payout from festival: 1321.50$
Minus food bank donation: -39.65$
Total Expenses (including travel costs):
Failed Fringe application fees: -165.17$
Port Alberni expenses: -287.41$
Regina expenses: -1152.80$
Saskatoon expenses: -1182.16$
Victoria expenses: -756.81$
Vancouver expenses: -1032.36
Port Alberni income: 246.50$
Regina income: 980.00$
Saskatoon income: 1570.87$
Victoria income: 581.00$
Vancouver income: 1281.85$
Final financial verdict: A positive financial figure of 83.51$ !
Compared to last summer: 1754.67$ better off.
Hours spent flying or on layover in airports: 4h13m + 2h10m + 5h11m + 5h35m = 17h9min.
Hours that I would have otherwise spent on greyhound busses: 26h+26h+29h+29h = 110h
Extra money spent flying versus greyhounding: 754.42$ – 388.46$ = 365.96$
Money earned in Richmond/Vancouver on days that would have been spent greyhounding/recovering = ???
Dayjob shifts worked in the 12 days while back home between Regina and Saskatoon fringes: 5.
Dayjob shifts worked in the 8 days while back home between Saskatoon and Victoria fringes: 9.
Days away: 3 + 10 + 15 + 12 + (home during Vancouver Fringe) = 40
Homes graciously opened to me to stay in: 4.
Last year, in its first year as a festival, the Alberni Valley Fringe Festival had 929 people attend performances. This year, it had only 488 audience members.
Vancouver is a lot more expensive for both audience members and performers, per performance, than any other fringe festival. Most festivals opt for EITHER a membership/button fee, OR a portion of each ticket, but Vancouver is taking both. Its put-your-name-in-the-hat fee of 50$ is the second-highest in the country (Montreal has a 55$ fee). Both seem expensive for what they are – an ‘are you serious’ fee for putting a name in the festival’s lottery. And at least one other performing group expressed surprise to me, after the festival was done, that Vancouver was taking 3$ from each ticket. This detail was not effectively communicated to artists. All that said, Vancouver was still one of my two profitable festivals this summer.
# of stars in the first ever (and only) review for The Most Honest Man In The World (StarPhoenix): 4 (out of five)
# of stars in a review for The Hatter that came out four days after my tour ended (The Peak): 4.5 (out of five)
Pay for directing Clutter and Contamination for Vancouver Fringe: 125.00$
Not sure half-price and discounted tickets are worth it. I didn’t see an appreciable-enough bump up in audience numbers. I probably won’t try them again.
Total # of times performing one-man-shows at fringe festivals: 11
(William vs The World = 1, The Hatter = 9, The Most Honest Man In The World = 1)
Total # of fringe festivals I have been involved in: 12
(2011: Victoria, Vancouver. 2012: Victoria. 2013: London, Ottawa, Toronto, Saskatoon. 2014: Port Alberni, Regina, Saskatoon, Victoria, Vancouver.)
Total # of fringe shows I have been involved with (acting, stage managing, or directing): 15
(includes directing BFA: The Musical!, acting in Henry V, and stage-managing Sonnets for an Old Century)
# of awards given out, total, at the 2014 Port Alberni Fringe Festival: 2
(People’s Choice Award, and Best Quote)
# of awards won by The Hatter at the 2014 Port Alberni Fringe Festival (total): 2
(People’s Choice Award, and Best Quote: ‘God Shave The Queen’)
To get an accurate gauge of my anxiety meter as each fringe festival went on, look at the progression of income in each festival from performance to performance.
Compared to last year, a sizeable improvement! In the black! Huzzah!
I mean, that still means I am essentially working for free here, but still, progress! Even with adding the expense of flying!
The Hatter is 2/9 when it comes to making a profit at fringe festivals. The Most Honest Man In The World is 1/1 thus far!
All summer long, people were calling me a ‘Fringe Veteran’. While on my second tour ever? That makes me a veteran? I mean, perhaps if I were in the ARMY that would be true, but for fringing? Really?
Handbills and posters, and the art of how many to print:
Port Alberni – It was hard to give out 100 handbills, honestly. There just weren’t enough people there to make handbilling worthwhile. And a mere two posters, one per venue, might have been fine. (I didn’t bring any, and arrived to town too late for posters to make a difference.)
Regina – Only needed 500 handbills. If that. And 25 posters were plenty.
Saskatoon – Such a simple festival to poster… even if I DID have the business district upset with me for postering atop the top of their posterwheels. 25 posters is fine, and 1000 handbills was the right number for a busy promoter like myself.
Victoria – Postering does next to nothing here. No fringe hub, and nightclubs poster over anything fringe-related. So handbills are all you’ve got. Handed out more than 500 handbills, but not a lot more. I would print 1000 again.
Vancouver – Unfortunately, I was working shifts at my workplaces on days when I didn’t have shows, so I wasn’t able to handbill or poster very much. Difficult to put up 25 posters in/around Granville Island. Handbilling = inconclusive.
My Saskatoon numbers at least partially increased because people there actually knew who I was, from my performing there last summer! I handbilled a number of people who instantly decided to come see The Most Honest Man In The World once they heard that last year I was The Hatter.
That said, people knowing who I was in Victoria, didn’t seem to offer anything like a boost. I suppose three years is a very long time to be away from a university town. And most of the few people I know who still live in Victoria were performing in their own fringe shows.
I definitely felt a home-town advantage in Vancouver, though! Thank you SO SO much to every dear friend who came out to the tea party!
A career is made up of far more baby steps than large leaps. And steps in the right direction are worth celebrating!
Onto next year’s adventures!
I am striving to be a financially literate artist.
I want to be able to devote as much of my time and energy as I can toward creating great theatre and penning strong writing. Pesky things like groceries and rent, however, do tend to get in the way. And while I am able to keep my expenses low, and I am currently on my first paying theatre contract, I will still be returning to my part-time Joe job in Vancouver as I search for more performing work. (I admit, I do have an awesome, flexible, Joe job, but it’s still not my end career desire.)
Since graduating last April, I have been able to perform in/stage-manage/direct/write at least 21 different plays or short films, working with brilliant companies ranging from Fighting Chance to the Metro Theatre, and with Festivals ranging from Victoria and Vancouver Fringe festivals to the UFV’s Director’s Festival, to (currently) the Kelowna Summer Theatre Festival. Almost all of these were unpaid opportunities (or break-even ones) that I’ve used to grow as a performer and introduce myself to the Vancouver theatre community. I’ve been able to use my time in this way because I currently live off less than a thousand dollars a month through a mix of careful budgeting and control of expenses. Here’s a sample month’s expenses for me:
- 200$ : Groceries
- 300$ : Rent (to live in officespace at the most southern tip of Richmond)
- 70$ : Professional development (theatre tickets, headshots, etc.)
- 80$ : Spending money
- 60$ : Transit
- ~20$ : Cellphones (pay-as-you-go plans in Vancouver and Victoria)
- + a portion of yearly budgeted costs for things like bike repair, clothing, dentistry, medical
- + 10% of earnings to Tithing
Adding it all together, I come up with something called my ‘freedom wage’, which is to say, the amount I need to earn per month, after which I can spend the rest of my time that month doing what I wish (which could include more active-work-for-pay, but doesn’t need to). Let’s somewhat pessimistically put it at 900$. At my current part-time minimum wage job, that amounts to about 12 full-day shifts, or three work days per week.
Earlier this week I picked up and read a copy of Rich Dad, Poor Dad. While the latter part of the book seems out of date, what with its insistence on the stable nature of the American real estate market (yeah, that worked out well…), but most of the book focuses on the differences between income, expenses, assets and liabilities. As a quick rundown, income is the money you take in, expenses are what you spend each month, assets are things you own that earn you money (i.e. money that makes you more money, such as stocks, bonds, possibly real estate), and liabilities are things you own that cost you money (mortgage, car and boat payments, credit card debt). In the book, Kiyosaki suggests rather simplistically that there are money habits that separate individuals stuck in poverty vs. middle class vs. the rich. Essentially, the poor only have income and expenses – they buy food and shelter and whatnot and that’s all they can do. The middle class, he says, take their income, pay their expenses, and then purchase liabilities with what’s left over, such as a larger house, or a car, or that big screen TV. By contrast, he says the rich pay themselves first, BEFORE even paying expenses (to the point of creditors calling), and put that money in assets – in items that earn them more money.
That then creates a positive feedback loop as the passive or portfolio income from those assets provides more income, which allows for more money to be devoted to purchasing assets, until true wealth (not needing to work anymore based on income from assets) is attained. Which isn’t so radical, really, considering how many advisors suggest putting money into savings FIRST, before paying your bills.
Before I get angry comments, yes, I think he’s being rather arrogant about how easy he thinks it is to reach out of poverty. But I’m still earning more than much of the world, so I’ll consider myself rich enough. Besides, for Kiyosaki, rich is a mindset, not a current financial statement.
At the same time as I opened up this book, I started reading through Steve Pavlina‘s passive income series (which began here), where he’s coaching his readers on how to create a passive income stream. To Pavlina, passive income is NOT about being lazy and not needing to work… it’s about being generous. In ordinary employee work-for-hire situations, you create value once for your employer and/or customer, and that’s it. When earning passive income (income that continues to accrue even when you’re not actively working), you are instead sharing value with many people (say, from royalties from something written or recorded), or with the same person many times (say, with real estate rent).
Okay, long-winded but hopefully informative intro, over. What I’m saying is, I want to try to build that asset column and earn some passive income so I can devote more of my time to creating what excites me.
So I am accepting Pavlina’s challenge, and will be slowly reading through his series, following along, and sharing my journey with you.
I also have a side-goal with this series of blog posts, which is to encourage more conversation about finances and money. For whatever reason, while we live in one of the most affluent countries in the world, there is often a stigma against discussing such things in our society. I’m not sure why. Are we afraid of looking weak when poor? Of bragging when doing well? Are we insecure when compared to the Joneses? Worried about looking like we care too much about money?
Money is a tool to help us achieve our goals and to grant us freedom to pursue what excites us. Let’s talk about what we’re doing to make that happen.
Here is my goal:
I will successfully build a new stream of passive income by December 1st, 2012, that generates at least 80$ per month on average, and endures for a minimum of five years, and I will do this in a way that inspires hope and gives value to people anywhere in the world.