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My 2014 Fringe Tour: By The Numbers

October 4, 2014 4 comments





My 2014 Fringe Tour: By The Numbers!


The numbers wherein Andrew Wade travelled to five different cities and performed in their Fringe Festivals. Last year, my first summer touring, I estimated that I spent 1671.16$ more on my tour and expenses than I earned. How about this year?




Port Alberni audience numbers (for The Hatter):
(audience numbers not provided by festival)
# of performances: 2
# of paying audience members: ??? (estimate: ~27)
Average # of paying ticket holders per show: ??? (estimate: ~13)
Average # of audience members (including comps): ??? (estimate: ~20)


The Hatter onstage in Regina - Photo by Shelby Lyn LoweRegina audience numbers (for The Hatter):
# of performances: 5
Total # of audience members: 110
Average # of audience members (including comps): 22
# of comps: 9+9+7+5+2 = 32
# of paying audience members: 22+14+10+16+16 = 78
Average # of paying ticket holders per show: 15.6


Saskatoon audience numbers (for The Most Honest Man In The World):
# of performances: 7
Total # of audience members: 219
Average # of audience members (including comps): 31

# of comps to fringe staff: 3
# of comps to fellow performers: 30
# of comps to media: 2
# of promo vouchers (?): 23
# of volunteer comps: 15

# of advance tickets sold: 20
# of paying audience members: 146
Average # of paying ticket holders per show: 21


Victoria audience numbers (for The Hatter):
# of performances: 6
Total # of audience members: 14+19+29+12+9+9 = 92
Average # of audience members (including comps): 15

# of comps: 4+6+12+3+2+6 = 33

# of full price advance tickets: 2
# of discounted advance tickets: 5
# of Muncher tickets (could be advance or at door, full price): 5
# of full price tickets at door: 20
# of discounted tickets at door: 23
# of Frequent Fringer (extra discounted) tickets: 4
Total # of paying audience members: 59
Average # of paying ticket holders per show: 10


Vancouver audience numbers (for The Hatter):
# of performances: 6

# of media comps: 1
# of volunteer comps: 6
# of performer rush comps: 21
# of artist comps (ones I gave out): 14
# of miscellaneous comps (?): 19
Total # of comps: 61

# of full price advance tickets: 50
# of 1/2 price advance tickets: 13
# of paying audience members: 133
# of total audience members: 194
Average # of paying ticket holders per show: 22
Average # of audience members: 32

Photo: Erin Aberle-Palm

Photo: Erin Aberle-Palm



EXPENSES:


Failed Fringe Application Fees:
Edmonton: -36.75$
Winnipeg: -20.00$
Montreal: -55.00$
Seattle: -28.42$
CAFF Lottery: -25.00$
Total: -165.17$


Port Alberni Expenses:
Application fee: Free (First come, first serve)
Festival fee mailing: -0.66$
Festival fee: -200.00$
Cost per performance = -100.00$
Tea: -3.56$
500 Handbills (business cards): -29.39$
Travel to Port Alberni (ferry): -16.90$
Travel away (ferry): -16.90$
Ride from ferry to Port Alberni: -20.00$
Total: -287.41$


The Hatter - Port Alberni newspaperRegina Expenses:
Application fee: -25.00$
Festival fee: -575.00$
Cost per performance = -120.00$
Packing tape: -13.43$
Tea/batteries: -3.20$
Styrofoam cups: -4.49$
Booze: -8.05 + -6.50 = -14.55$
1000 Handbills (business cards): -50.92$
25 posters: -22.62$
Gift to billet: -9.69$
Gift to fellow performer: -3.14$
Travel (Flights to Regina and back home to Vancouver): -388.76$
Extra flight travel cost (to and from) of taking a second suitcase full of props: -42.00$
Total: -1152.80$


Saskatoon Expenses:
Application fee: None (first come, first served)
Festival fee: -710.00$
Cost per performance = -101.43$
Prop (book ・Homeland): -8.35$
Props (Batteries) / grooming: -15.86$
Asparagus for spoof night skit: -0.40$
1000 Handbills (business cards, late getting them printed): -57.74$
25 posters: -18.67$
Gift to billet: -5.48$
Travel (Flights to Saskatoon and back home to Vancouver): -365.66$
Total: -1182.16$


Victoria Expenses:
Application fee: -28.00$
Festival fee: -572.00$
Cost per performance = -100.00$
Board game cafe day: -5.00$
Beer: -6.50$
Props (styrofoam cups): -3.74$
Bowling and pool with fellow fringers: -12.85$
Medical expenses: -38.12$
1000 Handbills (business cards): -35.93$
25 posters: -18.67$
Travel to (ferry+bus ticket): -19.25$
Travel away (ferry): -16.75$
Total: -756.81$


Vancouver Expenses:
Application fee: -50.00$
Festival fee: -750.00$
Cost per performance = -133.33$
Styrofoam cups: ~ -6.00$
Beer: -5.00$
1000 Handbills (postcards ・so I could fit a map on them to the venue): -83.84$
My portion of venue handbill (shared with other companies): -60.00$
25 posters: -18.67$
Bus tickets to reach my venue: -19.20$
Food bank donation (a percentage of ticket sales): -39.65$
Total: -1032.36



Expenses not considered due to working shifts between festivals:
Rent back home, groceries both at home and on tour.


IMG644b

INCOME:


Port Alberni:
Ticket Price: 10$
Artist take-home of full ticket price: 10$
Full festival pass (84$ for 115$ value) = 27% off ticket price
# of full festival passes used = ???
Average amount per ticket paid to me: ???
Total payout from festival: 246.50$
Total: 246.50$

The Hatter in Port Alberni - photo by Cara Baldwin 02
Regina Income:
Ticket Price: 10$
Artist take-home of ticket price: 10$
Average amount per ticket paid to me: 10$
Total payout from festival: 780.00$
Donation from a lovely and beautiful friend to get me to fly rather than greyhound: 200.00$
Total: 980.00$


Saskatoon Income:
(all numbers confused by additional GST reductions)
Full Ticket Price: 14$
Frequent Fringer Ticket Price: 12$
Admin fee per ticket = 2$
Artist take-home of full ticket price: 12$
Artist take-home of Frequent Fringer ticket price: 10$

Advance ticket sales (14$ – 2$ = 12$ per ticket): 20 tickets = 240.00$
Frequent Fringer (12$ – 2$ = 10$ per ticket): 44 tickets = 440.00$
Ticket sales at door (14$ – 2$ = 12$ per ticket): 82 tickets = 984.00$

GST awkwardly deducted: -93.13$

Progression of income per performance:
75.43 —> 73.62 —>290.76 —> 294.48 —> 298.38 —> 330.48 —> 207.72$

Average amount per ticket paid to me: 10.76$
Total payout from festival: 1570.87$
Total: 1570.87$


Victoria Income:
Full ticket price: 11$ (+ 6$ Fringe Button)
Students/Seniors discount ticket price: 9$ (+ 6$ Fringe Button)
Frequent Fringers discount price: 8$ (+ 6$ Fringe Button)
Artist take-home of ticket price: 11$/9$/8$
Advance ticket sales (full price): 2 tickets @ 11$ = 11.00$
Advance ticket sales (discount): 5 tickets @ 9$ = 45.00$
Ticket sales at door (full price): 20 tickets @ 11$ = 220.00$
Ticket sales at door (discount): 23 tickets @ 9$ = 207.00$
Munch card ticket sales: 5 tickets @ 11$ = 55.00$
Frequent Fringer ticket sales: 4 tickets @ 8$ = 32.00$

GST awkwardly deducted (5%): 4.81+5.90+8.14+4.05+3.29+1.48 = -27.67$

Scary Progression of income per performance:
96.19 —> 118.10 —> 162.86 —> 80.95 —> 65.71 —> 29.52$

Average amount per ticket paid to me: 9.85$
Total payout from festival: 581.00$

Total: 581.00$


Vancouver Income:
(complicated by having one half-price performance)
Ticket Price: 14$ + 5$ Membership
Admin fee per ticket = 3$ (+membership)
Artist take-home of ticket price: 11$

Advance full price ticket sales (14$ – 3$ = 11$ per ticket): 7+6+7+12+13= 45 tickets @ 11$ = 495.00$
Advance half-price ticket sales (Half of 11$ = 5.50$ per ticket): 13 tickets @ 5.50$ = 71.50$
Advance 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 1 ticket @ 10$ = 10.00$
Advance 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 2+1+1+3= 7 tickets @ 9$ = 63.00$

Day-of full price ticket sales (14$ – 3$ = 11$ per ticket): 9+5+5+12+18 = 49 tickets @ 11$ = 539.00$
Day-of half-price ticket sales (Half of 11$ = 5.50$ per ticket): 8 tickets @ 5.50$ = 44.00$
Day-of 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 5 tickets @ 10$ = 50.00$
Day-of 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 5 tickets @ 9$ = 45.00$

Happier Progression of income per performance:
199.00 –> 115.50 –> 167.00 –> 179.00 –> 273.00 –> 388.00$

Average amount per ticket (excluding half-price day) paid to me: 10.77$
Total ticket payout from festival: 1321.50$
Minus food bank donation: -39.65$
Total: 1281.85$

photo credit: Michelle Berg

photo credit: Michelle Berg

Total Expenses (including travel costs):
Failed Fringe application fees: -165.17$
Port Alberni expenses: -287.41$
Regina expenses: -1152.80$
Saskatoon expenses: -1182.16$
Victoria expenses: -756.81$
Vancouver expenses: -1032.36
Total: -4576.71$


Total Income:
Port Alberni income: 246.50$
Regina income: 980.00$
Saskatoon income: 1570.87$
Victoria income: 581.00$
Vancouver income: 1281.85$
Total: 4660.22$


Final financial verdict: A positive financial figure of 83.51$ !
Compared to last summer:
 1754.67$ better off.




Other numbers:


Hours spent flying or on layover in airports: 4h13m + 2h10m + 5h11m + 5h35m = 17h9min.
Hours that I would have otherwise spent on greyhound busses: 26h+26h+29h+29h = 110h
Extra money spent flying versus greyhounding: 754.42$ – 388.46$ = 365.96$
Money earned in Richmond/Vancouver on days that would have been spent greyhounding/recovering = ???


Dayjob shifts worked in the 12 days while back home between Regina and Saskatoon fringes: 5.
Dayjob shifts worked in the 8 days while back home between Saskatoon and Victoria fringes: 9.


Days away: 3 + 10 + 15 + 12 + (home during Vancouver Fringe) = 40
Homes graciously opened to me to stay in: 4.


Last year, in its first year as a festival, the Alberni Valley Fringe Festival had 929 people attend performances. This year, it had only 488 audience members.

Courtesy of Shelby Lyn Lowe

Courtesy of Shelby Lyn Lowe

Vancouver is a lot more expensive for both audience members and performers, per performance, than any other fringe festival. Most festivals opt for EITHER a membership/button fee, OR a portion of each ticket, but Vancouver is taking both. Its put-your-name-in-the-hat fee of 50$ is the second-highest in the country (Montreal has a 55$ fee). Both seem expensive  for what they are – an ‘are you serious’ fee for putting a name in the festival’s lottery. And at  least one other performing group expressed surprise to me, after the festival was done, that Vancouver was taking 3$ from each ticket. This detail was not effectively communicated to artists. All that said, Vancouver  was still one of my two profitable festivals this summer.


# of stars in the first ever (and only) review for The Most Honest Man In The World (StarPhoenix): 4 (out of five)
# of stars in a review for The Hatter that came out four days after my tour ended (The Peak): 4.5 (out of five)


Pay for directing  Clutter and Contamination  for Vancouver Fringe: 125.00$


Not sure half-price and discounted tickets are worth it. I didn’t see an appreciable-enough bump up in audience numbers. I probably won’t try them again.


Total # of times performing one-man-shows at fringe festivals: 11
(William vs The World  = 1,  The Hatter  = 9,  The Most Honest Man In The World  = 1)
Total # of fringe festivals I have been involved in: 12
(2011: Victoria, Vancouver. 2012: Victoria. 2013: London, Ottawa, Toronto, Saskatoon. 2014: Port Alberni, Regina, Saskatoon, Victoria, Vancouver.)
Total # of fringe shows I have been involved with (acting, stage managing, or directing): 15
(includes directing  BFA: The Musical!, acting in  Henry V,  and  stage-managing  Sonnets for an Old Century)


# of awards given out, total, at the 2014 Port Alberni Fringe Festival: 2
(People’s Choice Award, and Best Quote)
# of awards won by  The Hatter  at the 2014 Port Alberni Fringe Festival (total): 2
(People’s Choice Award, and Best Quote:  ‘God Shave The Queen’)




Assorted Thoughts:


To get an accurate gauge of my anxiety meter as each fringe festival went on, look at the progression of income in each festival from performance to performance.


Compared to last year, a sizeable improvement! In the black! Huzzah!
I mean, that still means I am essentially working for free here, but still, progress! Even with adding the expense of flying!


The Hatter  is 2/9 when it comes to making a profit at fringe festivals. The Most Honest Man In The World  is 1/1 thus far!


All summer long, people were calling me a ‘Fringe Veteran’. While on my second tour ever? That makes me a veteran? I mean, perhaps if I were in the ARMY that would be true, but for fringing? Really?


Handbills and posters, and the art of how many to print:
Port Alberni – It was hard to give out 100 handbills, honestly. There just weren’t enough people there to make handbilling worthwhile. And a mere two posters, one per venue, might have been fine. (I didn’t bring any, and arrived to town too late for posters to make a difference.)
Regina – Only needed 500 handbills. If that. And 25 posters were plenty.
Saskatoon – Such a simple festival to poster… even if I DID have the business district upset with me for postering atop the top of their posterwheels. 25 posters is fine, and 1000 handbills was the right number for a busy promoter like myself.
Victoria – Postering does next to nothing here. No fringe hub, and nightclubs poster over anything fringe-related. So handbills are all you’ve got. Handed out more than 500 handbills, but not a lot more. I would print 1000 again.
Vancouver – Unfortunately, I was working shifts at my workplaces on days when I didn’t have shows, so I wasn’t able to handbill or poster very much. Difficult to put up 25 posters in/around Granville Island. Handbilling = inconclusive.


My Saskatoon numbers at least partially increased because people there actually knew who I was, from my performing there last summer! I handbilled a number of people who instantly decided to come see  The Most Honest Man In The World  once they heard that last year I was The Hatter.


That said, people knowing who I was in Victoria, didn’t seem to offer anything like a boost. I suppose three years is a very long time to be away from a university town. And most of the few people I know who still live in Victoria were performing in their own fringe shows.


I definitely felt a home-town advantage in Vancouver, though! Thank you SO SO much to every dear friend who came out to the tea party!


A career is made up of far more baby steps than large leaps. And steps in the right direction are worth celebrating!


Onto next year’s adventures!




Cheers,
Andrew Wade




The Hatter in Port Alberni - photo by Cara Baldwin 01

Summer in a Fringe-full World

July 3, 2014 Leave a comment

   
   

Hello!

   
The unfortunate part about keeping a blog is that the times when I have the most to write about are also the times when I am expending all my creative energy being rather busy elsewhere!

I don’t want to leave you all in the lurch, so here’s a quick recap of all the Fringe-ful activities I am up to this summer:

   
   

Alberni Valley Fringe Theatre Festival – June 21st-22nd
The Hatter

Alberni Valley Fringe Poster - The Hatter
Right, this one already happened! In which Andrew learned the difficulty of remounting/relearning an hour-long show in a week’s time, while also acting in five performances of another show (Gay’s The Word with APPLAUSE! Musicals) and while replacing a stolen bicycle. But it happened, it was lovely, and I was awarded the only two awards the festival gave out, the People’s Choice Award and Best Quote (for ‘God Shave The Queen’)!

   
   

Regina International Fringe Theatre Festival – July 7th-13th
(these festivals have surprisingly long names!)
The Hatter
Hatter Poster - Regina 2014 textconverted
A much spiffier poster! Well done, me!
The festival in which I am actually away for more than a weekend. Also the festival in which I don’t have a stage manager… so this’ll be interesting!

   
   

Saskatoon PotashCorp Fringe Theatre Festival – July 30th-Aug 10th
The Most Honest Man In The
World
(okay, so I am sometimes partial to a long name, myself)
Honestly squareThe festival I was actually profitable in last year! This year… an experiment! A new show! It may succeed, it may fail. My attempt at a personal storytelling show, described as ‘A life-long love story about the pursuit of honesty over all happiness’. Expect me to tape tissue paper to my head, walk around in tap shoes, and neurotically ponder old relationships and what it means to let go.

   
   

Victoria Fringe Theatre Festival – August 21st-31st
The Hatter
The Hatter, picture 1
The first of two home-comings.

   
   

Vancouver Fringe Festival  – September 4th-14th
The Hatter

Photo Credit Lachlan McAdam

Photo Credit Lachlan McAdam

A return! The show was first birthed in a highly improvised fashion in Vancouver, three years ago. Now I’m bringing it back. (Also, now people know who I am in Vancouver! The first time, I had been off the mainland, over in Victoria, for seven years, and had moved back to Richmond a mere three days before Vancouver Fringe began.)

   

BUT WAIT! I’M NOT DONE!


   
   

Vancouver Fringe Festival  – September 4th-14th
Clutter and Contamination: An Obsessive Compulsive Disaster

DSC_0590For the third time in my life, I am a director, tackling my fellow UVic Writing alumni friend Kayla Hart‘s one woman play, Clutter and Contamination. The play will be performed by the lovely Christine Robinson. It has been a pleasure to work with them on the show so far! Directing a show while out on the road will be an interesting experience!

   

 And from there… new adventures and challenges await. Bring’er. 🙂

   
   

Some men run to feel the wind in their hair and the blood in their veins, excited muscles and pounding heart. Others run to get somewhere, or to get away from somewhere. Some run because they don’t know what else to do. Some run to inspire. Some to improve themselves. Some to prove to themselves that they can. And some run because they’re afraid of what might happen if they stood still.

Fringe 2014: The Rise of the Western World, or, The Settler Makes a Home

January 20, 2014 Leave a comment
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Welp, the dust appears to have settled, the lottery lines drawn, and the anticipation begun its nervous, ever-present hum. While a few elements are still up in the air, it’s sounding like this year I will be off on the road again to five different lands, two exotic and unknown, one a recent friendship, and two returns home.

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Contour flag of Saskatchewan, Canada

Saskatchewan, Canada (Wikipedia)

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This summer, The Hatter shall plead his case in the Alberni Valley, out to Regina, back to my former abode of Victoria, and then return in his entirely transformed state to The Vancouver Fringe Festival, where, three years ago, a draft once saw the stage.

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But I mentioned FIVE, you say! FIVE festivals! Indeed! For in the middle of all that, I shall be bringing a new show to Saskatoon Fringe, a personal-stories-esque show (which I am still in the early processes of writing), tentatively titled ‘The Most Honest Man In The World‘. A brand new, terrifying experiment!

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And so, after spending most of last summer travelling endless greyhound bus hours through Ontario, I find myself instead touring the western reaches of Canada, and bringing my show home, while testing something new in a place that appreciated my work, last summer.

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This is going to be a radically different adventure. Last summer, I packed my bags, props, business cards, and posters, and headed off on the road for two months straight. This summer, due to not getting into Winnipeg or Edmonton, I may be travelling out to each city, then returning home, each time. Which means a few dozen more greyhound hours and transportation bills, I admit. Maybe I’ll see if I can hide out in Regina or Saskatoon for a couple of weeks. Finish writing the new show. 😛

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I’ll also be travelling with an old friend or two. Last summer, I hardly knew a soul in any of the cities. This year, I’ll have familiar faces everywhere I go, be they other travelling performers, locals (including all the Regina-ians, Regina-ites, Reginalds?, who came to Saskatoon for the festival), and other warmly welcome familiar faces. Heck, my dear old friend, Jacqueline Irvine, who sewed the giant hat backdrop, helped me put it together, half an hour before the first trial-run performance in Vancouver, and who acted in the first draft of the show as The Dormouse (before the play became more about a lonely man, as it is now), will be stepping onboard as my stage manager for Port Alberni and Victoria.

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Fringe (TV series)

(Wikipedia)

(And I’ll probably still lose money in the end. But that’s okay. Life and expression are more important than all that. 🙂 )

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I look for narratives in everything. Coming into this Fringe lottery season, I was hoping to be out on the road for at least a couple of months and try my show at the biggest fringe festivals in the country – Winnipeg and Edmonton. And perhaps show it in Victoria and see how it’d be received in my former stomping grounds.

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Instead, the emerging theme appears to be that of ‘a home base’.  Heading out into the world, and then coming home. Bringing my work to the places I hold dearest to my heart.

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In Saskatoon, it’ll be the other way around – bringing myself and my heart even more into my work, within the safety of a distant city.

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( Speaking of telling personal stories, perhaps a sneak peek this week? While I don’t expect this particular story in question to be a part of my Fringe show, this past Saturday I shared a true tale as part of CBC Radio’s DNTO (Definitely Not The Opera): Fast forward to 52 minutes to get a stylistic preview for Saskatoon:   http://www.cbc.ca/dnto/episode/2014/01/16/wanted-what-did-you-find-in-the-classifieds/ )

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And then in 2015, finally hit the big stops and see what everyone’s talking about, and hell, perhaps I’ll go international. Put that American citizenship to good use. But there is so much that is fantastic and awesome before we get there! Five cities! Workshopping a new play elsewhere! And in March and April, Floyd Collins!

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(But that’s a subject for another post. 🙂 )

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Long Live Adventure! Huzzah!

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Cheers,
Andrew Wade

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