My 2015 Fringe Tour: By The Numbers!

 
 
My 2015 Fringe Tour: By The Numbers!
 
As it is tax season, I am finally getting to my fringe receipts for last summer.
 
These are the numbers with which Andrew Wade traveled to five different cities and performed in their Fringe Festivals.
In 2013, I estimated that I SPENT 1671.16$ more on my tour in expenses than I earned.
In 2014 I figured that I earned a grand total of 83.51$ after travelling through five festivals.
 
So how did I do on my summer tour of 2015?
 
 

Toronto audience numbers
(for The Most Honest Man In The World):

The Most Honest Man In The World - option 2b - Copy# of performances: 7
Total # of audience members: 156
(this number is actually lower — skewed by artist comps not used by people for 1st and 2nd performances)
Average # of audience members per performance: 22 (without 1st comps: 17)
# of comps given away to 1st show to try and build word of mouth: 30
# of comps given away to 2nd show to try and build word of mouth: 10
# of comps to media: 3
# of artist comps (it is SUPER awkward to get other artists comps in Toronto): 5
# of comps to outreach (including to a group of new immigrants): 21
# of comps to VIPS (like artistic directors): 9
# of comps to volunteers: 11
Total # of paying audience members: 11 + 5 + 7 + 9 + 4 + 15 + 15 = 66
Average @ of paying audience members per performance: 9
 

Saskatoon audience numbers
(for William vs The World):

WilliamvsTheWorld - image 01# of performances: 7
Total # of audience members: 120
Average # of audience members per performance: 17
# of comps to fringe staff: 0
# of comps to fellow performers: 37

# of comps to media: 1
# of volunteer comps: 20
Total # of paying audience members: 6+11+8+11+8+6+11 = 61
Average # of paying audience members per performance: 9

(last year’s average of paying ticket holders for Honest Man in Saskatoon was 21.)
 
Nanaimo audience numbers
(for The Most Honest Man In The World):

# of performances: 6
Total # of audience members: 82
Average # of audience members per performance: 14
# of comps to VIPs: 13
# of comps to ‘Buck’ (volunteer bucks?): 6
# of comps to artists via password: 9
Total # of paying audience members: 0 + 14 + 11 + 12 + 6 + 9 = 54
(yes, I had zero paying ticket holders to my first performance. Seven comps, though.)
Average # of paying audience members per performance: 9
 
Victoria audience numbers
(for The Most Honest Man In The World):

# of performances: 6
Total # of audience members: 26 + 19 + 34 + 25 + 18 + 47 = 169
Average # of audience members per performance: 28
# of comps: 11 + 4 + 6 + 8 + 6 + 10 = 45
Total # of paying audience members: 124
Average # of paying audience members per performance: 21
 
Vancouver audience numbers
(for The Most Honest Man In The World):

(Note: the venue could only hold between 30-39 people. The capacity expanded mid-run.)
# of performances: 8 (due to being a BYOV)
Total # of audience members: 238
Average # of audience members: 30
Smallest house: 9
Second smallest house: 25. No one comes out to a 1pm Saturday show apparently.)
# of advance comps: 15
# of artist’s choice comps (videographer): 1
# of comps plus membership purchase: 10 (no income to me on these.)
# of comps to media: 2
# of comps to Rush Passes: 38
# of comps to Super Passes: 5
# of comps to Kick Ass Passes: 6
# of comps to Golden Ass Passes: 3

# of Frequent Fringer 10 or 30 packs: 11
# of Frequent Fringer 4 packs: 11
# of regular tickets sold (with or without memberships): 13 + 12 + 2 + 12 + 22 + 19 + 31 + 25 = 136
Average # of paying audience members per performance: 17

(Vancouver has a LOT of ticket categories!)
 
 
Honest Man advertisement for TITUS program
 
 
EXPENSES:
 
 
Failed Fringe Application Fees:
Winnipeg: -20.00$
Edmonton: -26.25$
CAFF: -25.00$
Total: -71.25$

Toronto Fringe Expenses:
Application fee: -27.50$
Festival fee: -750.00$
Flight to Toronto: -334.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: -50.55$
Weekly transit pass: -40.75$
Gift of pillow for billet: -10.00$
Booze = -10.00$
1/2 of cost of flight to Saskatoon: -121.65$
1/2 of Baggage fee of flight to Saskatoon: ~-16.58$
Total: -1374.30$
 
Saskatoon Fringe Expenses:
11780505_10153160690958155_1082156576_n
Festival Fee: -730.00$
1/2 of cost of flight to Saskatoon: -121.65$
1/2 of Baggage fee of flight to Saskatoon: ~-16.58$
Photoshoot cactus prop: -5.59$
Chuck the Cactus in Saskatoon: -11.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: -53.94$
Bottle of Fireball Whiskey for my spoof on Spoof Night: -15.95$
Booze = -6.00$
Flight home from Saskatoon: -185.98$
Baggage fee from Saskatoon: -26.25$
Total: -1186.21$

 
Nanaimo Fringe Expenses:
Application Fee: -25.00$
Festival Fee: -175.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (500) from ePrintFast: -39.98$
Booze: -9.26$ + -5.70$ + -6.30$ + -20.00$ = -41.26$
Ferry to Nanaimo (with bike): -18.85$
Ferry from Nanaimo (with bike): -16.85$
Total: -330.21$

 
Victoria Fringe Expenses:
Festival application fee: -28.00$
Festival fee: -572.00$
Poster printing (25) from Clubcard: -13.27$
Rechargeable batteries for blood pressure monitor: ~-19.00$
Handbills (1000) from ePrintFast: -44.07$
Booze from the store: -25.37$
Other booze: -7.40$ + -10.00$ = -17.40$
Ferry to Victoria: -16.70$
Ferry from Victoria: -16.70$
Ferry from Nanaimo (had to head down to Victoria via the mainland mid-Nanaimo-festival for a promo): -16.70$
Bus tickets to/from the Showdown Preview: -6.00$
Bus from ferry: -2.50$
Bus to ferry: -2.50$
Ferry back to Nanaimo: -16.85$
Total: -813.76$


 
Vancouver Fringe Expenses:
Application fee: -50.00$
BYOV Festival fee to the Fringe: -450.00$
BYOV Festival fee to Arts Umbrella: -400.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: 44.07$
Booze: -11.00$
Total: -968.34$

 
Other Expenses:
Travel insurance (admittedly including a two week visit to the States) = -91.98$
Professional photoshoot with Dominic Chan for both shows: -140.00$
Foamcore Posterboards (for all Honest Man shows): -22.29$
Index Cards (for all Honest Man shows): -7.04$
Total: -261.31$
 
Expenses not considered:
Rent paid back home
– Groceries while on tour and between festivals, at home
– Lost income from not working my dayjobs
 
TITUS-banner2-1-980x380
 
 
INCOME:
 
Toronto Fringe:
Advance Ticket Price: 12$ with 2$ Admin fee = 10$ to artist
Full Ticket Price: 10$
(which they thankfully didn’t advertise so much this year as in years past as being amazing because it has never gone up in 20 years, to which all artists respond with ‘inflation is a real thing, you guys’…)
5-Play Ticket Price: 8$
Advance Pass Ticket Price: 7.5$
10-Play Ticket Price: 7.5$

Advance Pass (’10SP85′ and ’10SPOF’ on paysheet) ticket sales: 9 = 67.50$
10-Play ticket sales: 1 = 7.50$
5-Play ticket sales: 1 = 8.00$
At Door and FP (??) ticket sales: 7 + 4 + 4 + 8 + 4 + 14 + 14 = 55 = 550.00$

Average amount per bought ticket, paid to the artist: 9.60$
Total: 633.00$
 
Saskatoon Fringe:
(all numbers confused by the festival removing GST from payout)
Full Ticket Price: 14$
5 Pack Ticket Price: 13$
10 Pack Ticket Price: 12$
Admin fee per ticket: -2$
Artist take-home of ticket price: 10$-12$
Advance ticket sales (14$ – 2$ = 12$ per ticket): 10 tickets = 120.00$
5 Pack ticket sales (13$ – 2$ = 11$ per ticket): 2 tickets = 22.00$
10 Pack ticket sales (12$ – 2$ = 10$ per ticket): 6 tickets = 60.00$
Ticket sales at door (14$ – 2$ = 12$ per ticket): 43 tickets = 516.00$

GST awkwardly deducted (the only festival to do so): -39.99$
Audience donation!: 10.00$
Found a 20$ bill in a gutter one night: 20.00$

Average amount per bought ticket, paid to the artist: 11.77$
Total: 708.01$

 
Nanaimo Fringe:
Full Ticket Price: 12$
Festival Pass Ticket Price: 8$
Advance ticket sales (12$): 7 = 84.00$
Regular ticket sales (12$): 15 = 180.00$
Festival pass ticket sales (8$): 32 = 256.00$

Average amount per bought ticket, paid to the artist: 9.29$
Total: 520.00$

 
Victoria Fringe:
Full Ticket Price: 11$
‘Munch’ Ticket Price: 11$
Frequent Fringer Ticket Price: 8$
(I did not elect to use discounted tickets for students/seniors, which was an option.)

Total Frequent Fringer ticket sales: 9 = 72.00$
Total Full + Munch ticket sales (advance and at the door): 115 = 1265.00$

Average amount per bought ticket, paid to the artist: 10.79$
Total: 1337.00$


 
Vancouver Fringe:
Full Ticket Price: 14$
Frequent Fringer 4 Ticket Price: 13$
Frequent Fringer 10/30 Ticket Price: 12$
Admin fee per ticket on all tickets: -3$
Artist take-home of ticket prices: 9$-11$

Total Frequent Fringer 10 or 30 pack ticket sales (9$ per ticket to artist): 11 = 99.00$
Total Frequent Fringer 4 pack ticket sales (10$ per ticket to artist): 11 = 110.00$
Regular ticket sales (11$ per ticket to artist): 136 = 1496.00$
Total Vancouver ticket sales to artist: 1705.00$

Average amount per bought ticket, paid to the artist: 10.80$
 
Income for writing TITUS: The Light and Delightful Musical Comedy of Titus Andronicus: 1000.00$
Total: 2705.00$

 
 
Honest Man - wide arms 700x350
 
 
Total Expenses (including travel costs):
Failed Fringe application fees: -71.25$
Toronto expenses: -1374.30$
Saskatoon expenses: -1186.21$
Nanaimo expenses: -330.21$
Victoria expenses: -813.76$
Vancouver expenses: -968.34$
Other expenses: -261.31$
 
Total: -5005.38$
 
 
Total Income:
Toronto income: 633.00$
Saskatoon income: 708.01$
Nanaimo income: 520.00$
Victoria income: 1337.00$
Vancouver income: 2705.00$
Total: 5903.01$

 
 
FINAL FINANCIAL VERDICT: +897.63$
(due entirely to the 1000$ fee paid for writing TITUS.)

 
Compare to 2014’s +83.51$
Compare to 2013’s -1671.16$
 
 
Conclusion:
It seems that as a producer/performer, I am still only a roughly break-even fringe artist. Plane tickets are expensive, Toronto is a hard nut to crack, and Saskatoon doesn’t want a show-in-progress.
 
As a writer, well, it seems I need to get commissioned to write shows more often.
 
 
WilliamvsTheWorld - image 02
 
 
Other numbers:
 
According to Toronto Fringe…
Total # of ticket sales at Toronto Fringe, according to them: 64,000.
Total # of dollars returned to Fringe artists, according to them: 467,000$.
Therefore, average ticket price return for an artist for Toronto Fringe: 7.30$ per ticket ‘sold’.
Note: this is below the supposed minimum of 8.5$ that an artist should be receiving from 10-play-pass purchasers, which implies that the festival heralds comp/free tickets as ‘sold’ tickets in its marketing.
 
5: TITUS: The Light and Delightful Musical Comedy of Titus Andronicus received a FIVE STAR REVIEW from The Vancouver Sun! It was also Picked as a Pick Of The Fringe!
 
3.5: The number of stars this iteration of William vs The World received from the StarPhoenix in Saskatoon.
 
17: I have been a part of 17 different fringe festivals since 2011. (2011: Victoria, Vancouver. 2012: Victoria. 2013: London, Ottawa, Toronto, Saskatoon. 2014: Port Alberni, Regina, Saskatoon, Victoria, Vancouver. 2015: Toronto, Saskatoon, Nanaimo, Victoria, Vancouver. )
 
22: I have been a part of 22 different Fringe festival shows since 2011. (Directed BFA: The Musical! and Clutter and Contamination, Acted in Henry V, Stage-managed Sonnets For An Old Century, Wrote TITUS.)
 
 
Assorted Thoughts:
 
This summer began AWFUL and ended wonderfully. I was super worried after Toronto and Saskatoon, though. Ooof.
 
I can’t get my footing at Toronto Fringe. I just don’t know how to reach an audience there. I felt I had a good show, I had an amazing reception from audience members who came, but never found traction. Not sure I’ll go back unless I’m working with a local Torontonian.
 
Also, the Tarragon Theatre is ridiculously stingy with their furniture. I needed two chairs and a surface to put things on. I had to go wandering on garbage day to find chairs people were throwing out, because the theatre was unwilling to lend me a couple of their own. And then carry those back to my billet on my back to be hosed down/cleaned. Boooo.
 
Toronto Fringe is still THE WORST for trying to get other artists to see your show… they essentially don’t allow any artist comps unless you give them a specific name of a specific person hours before your show begins. Which just isn’t practical. And they wouldn’t let us artists all use a given name as a password of sorts, either. We tried.
 
I had one AMAZING experience at Toronto Fringe, though… a man came up to me after the show, in tears. He actually fell to his knees, then cried into my shoulder a bit. He was a new immigrant from Bolivia who really connected to a moment in the middle of my show when I talk about being the new person to French Immersion, knowing no one, and what courage it takes to do something as simple as start a conversation. It’s moments like that that are why I perform.
 
Okay, and moments like the night in Nanaimo when a pretty lady kissed me on the cheek after a night of karaoke. I’m a sucker for things like that.
 
And the dozen-deep cuddle-puddle of fringe artists by the bridge in Saskatoon at 3am.
 
My Saskatoon show was a rushed job. I fully admit it. I ended up with a good show, but I spent my first while in town finishing and memorizing the script… it’s a good show now, and it’ll be great when I revise it further for Vancouver Fringe this upcoming summer, but aye… I was inside learning lines instead of outside handing out flyers, and the numbers show this. I’m still not sure how to best market the show.
 
This year’s Saskatoon Fringe had the potential to be much the same, so I dropped out. I’ve done the last-minute-build challenge. The idea I’m percolating… I want to give it a year to workshop at home and improve and grow.
Saskatoon’s Spoof Night is still the best part of the entire Fringe tour.
 
Nanaimo Fringe had a steep discount for festival passes, lowering the actual ticket price considerably from the 12$ sticker price.
 
500 Handbills is about 350 handbills too many for Nanaimo.
 
Handbill cost variation is due to where they were being shipped (Saskatoon vs Toronto vs Vancouver) and due to whether they were being shipped together with other orders or separately.
 
The gamer in me loves that my final payout in Victoria was 1337.00$ (1337 = LEET = Elite)
 
Colin Thomas, the big Vancouver reviewer, saw Honest Man in Victoria, and liked it! Well, his review was essentially ‘This was much better than his last show.’ Which I guess is a compliment. He didn’t much care for The Hatter.
 
Vancouver Fringe was my first time ever selling out a house. Granted, it was a house of fewer than 40 seats, but still. Thank you.
 
Also, thank you to the tiny Vancouver Fringe audience of other performers who were willing to catch a Saturday afternoon performance just so that I wasn’t doing the show for two people. I put out a message on the fringe facebook thread and a half-dozen kind souls came over to see the show with them. I love this community.
 
It’ll be hard to see everyone else’s adventures on the tour this summer as I mostly take a backseat.
 
I am trying to get a venue lined up for a couple more performances of The Most Honest Man In The World here in town. Let me know if you have any leads (or can get the Dusty Flowerpot to get back to me)!
 
If you missed TITUS, it’s being remounted at The York this August! And a re-invigorated and refocused William vs The World will be at the Arts Umbrella once more for Vancouver Fringe.
 
 
Nanaimo Fringe wall of love 06crop
 
 

The final leg of the tour

Hello!

Victoria Fringe closed on Sunday, followed on Monday by my moving from Richmond to Vancouver, followed on Tuesday by my tech rehearsal and opening night for Vancouver Fringe. Today I’m typing this out at a dayjob, performing in a Fringe Flame storytelling event this evening, and then both of my Vancouver Fringe shows open tomorrow night! Life keeps running forward. Eventually I hope to buy groceries.

Vancouver is the sixth and final leg in my 2015 summer tour (through Toronto Fringe, then an unfringey stop in Ann Arbor, then Saskatoon Fringe, then Nanaimo Fringe, and then Victoria Fringe), which has kept me more or less away since the end of June. I have much to reflect upon and write about, I’m sure, but reflection is something to be done after the fact! For now, still running around like a silly, silly man.

If you’re at all interested in coming to check out what I’ve been up to, here is some show information for both TITUS and Honest Man in my new home city!

The Most Honest Man In The World is a self-produced personal storytelling show about my life-long obsession with honesty and living life genuinely. If you ever wanted to know far too much about me, here’s your chance. This is the program blurb:

“In this life-long love story about the pursuit of honesty over all happiness, Andrew Wade builds a working lie detector machine and straps himself in. Using stories, music, apps, mementos, and tap shoes, Wade looks at old relationships and insecurities as he tries to learn how to honestly let go. What do you need to let go of?”

I ALSO have spent much of this past year writing the book and lyrics for a commissioned work, TITUS: The Light and Delightful Musical Comedy of Titus Andronicus, being produced by Awkward Stage Productions! In it, I take possibly Shakespeare’s grisliest play and aim to make it… happy! Here’s the program blurb:

BLOOD, GORE, DISMEMBERMENT.
Made you look! Now imagine it all set to music. Shakespeare’s grizzliest play renewed into the giddiest musical, exploring why violence is so darn entertaining. Appalled? Offended? But you know you want to see it. So tap and sing along to TITUS—more than a parody, more than an adaptation—it’s a bloody grand time. World premiere inspired by Monty Python, Conan, ‘90s rock, Parker & Stone, and classic slapstick. TITUS is a dark struggle for power and revenge—but why slit a throat when you can sing and dance right?

Information for both shows is below.

******

The Most Honest Man In The World - option 2b - Copy

The Most Honest Man In The World

LOCATION:
Arts Umbrella, Granville Island,
1286 Cartwright Street

TICKETS:
14$ + Fringe Membership
Available online at vancouverfringe.com and at the door.

SHOWTIMES: (show length: 65 minutes)
September 10th (Thurs) – 9:45pm September 15th (Tues) – 8:00pm
September 12th (Sat) – 8:00pm September 17th (Thurs) – 6:15pm
September 13th (Sun) – 1:00pm September 18th (Fri) – 6:15pm
September 13th (Sun) – 9:45pm September 19th (Sat) – 4:30pm

“This is a story about how to figure out the kind of truth that only art can help us understand, the kind we have to search within ourselves to figure out… it’s a wonderful, heartbreaking journey to go on with him.”
– myentertainmentworld.ca

and…

TITUS-banner2-1-980x380

TITUS: The Light and Delightful Musical Comedy of Titus Andronicus

LOCATION:
Firehall Arts Centre,
280 E Cordova St, Vancouver

TICKETS:
14$ + Fringe Membership
Available online at vancouverfringe.com and at the door.

SHOWTIMES: (show length: ~75-90 minutes)
September 10th (Thurs) – 8:00pm September 17th (Thurs) – 10:00pm
September 12th (Sat) – 7:30pm September 18th (Fri) – 5:00pm
September 13th (Sun) – 2:00pm September 19th (Sat) – 7:45pm
September 15th (Tues) – 6:30pm September 20th (Sun) – 2:45pm

Happy to be back home to share my shows with family and friends. Let me know what you think!

Cheers,
Andrew Wade

Every Two Weeks.


The Most Honest Man In The World - option 2b - Copy

Every Two Weeks.

 

Partly, I use the fringe circuit as a way to live different lives.

 

To test out different parallel universe Andrews, if you will.


 

For most of the year, there is a routine. Living in the suburb I grew up in. I have my day jobs. The occasional play. Family members to visit, old friends to chat with. My solitary home to go back to, maybe watch a show on my computer. Most of the year is caked, coated, overgrown with my personal history. That isn’t a bad thing, per say. It’s what I have made of my life.

 

But then there’s Fringe. Every two weeks, a new location, a new living situation, a new family, if you will. From seeing what life would be like were I the child of a retired military family who dine on exotic meats and wine in Regina, to sharing a living space with a nineteen-year-old drag queen in Toronto. And I get to be different, too. I have never been a bar hopper, but what the hey, why not head to the beer tents every night this time? Or use this free time to become a bookworm for a few days. Or struggle dearly to be a streetside salesman, pitching my fringey wares. To be the kind of fellow who has a one night stand, or the kind of person who shares in a week-long relationship, seeing a person you care for every single day.

 

Those aren’t the Andrews I am back in Richmond. I’m not that guy. But on the road, I am. And I am. And I am.

 

I dubbed this season, ‘the summer Andrew sorts out his stuff’. With a hashtag. And it’s not just the shows I’m performing. In The Most Honest Man In The World, I really am onstage trying to sort through the neuroses I held four years ago about relationships. Every performance, I want that epiphany, that moment, that ‘aha’ that spurs me forward in my personal growth. The show doesn’t work unless it’s equal parts hope and regret.

 

As The Most Honest Man In The World, I have to face the truth. Who am I? Well, when it comes to relationships, in Richmond, I am a 28 year old man who lives alone with a minifridge and a single bed who doesn’t know how to offer up enough of his life to make a relationship work. He knows what he knows and he is who he is. That man, The Most Honest Man In The World from the play, me at 24, I’m still mostly him. Less neurotic, less nervous, far more centred, but still mostly him. I’m just used to how I life my life.

 

But this summer, each summer, every two weeks, I get a glimpse of what it would be like if I lived differently. If I were someone else. Or someone else. Or someone else. Or someone else. Every ‘else’ as someone almost me, but in different circumstances, a different city, with different people.

 

Adulthood is partly the realization that you don’t get to be someone ‘when you grow up’. You are what you choose to focus on. In Richmond, there is an inertia to where I devote my focus. But on the road, with Fringe festivals and non-fringe stops inbetween, every two weeks I get to adopt a new and different focus. And a new and different focus. And a new and different focus. What would it be like if I DID devote more attention to this, or that, or this, or that? From Toronto to Ann Arbor to Saskatoon to Nanaimo to Victoria to Vancouver, with everything I own – the artifacts that describe who I am – packed up into boxes, crates, bags, and a lone travelling suitcase.

 

I don’t know which me is going to come home in the end. But I hope that he’s…

 

 

 

I don’t know. I don’t know what I hope for.

 

I hope that he learns how to focus.

 

How to focus better on what’s important in life.

 

Once he figures out what actually is important in life. For him. For me. Once I do. If I do.

Or I don’t.

 

 

There is so much left in this summer.

 

**********

 

Saskatoon Fringe: https://www.facebook.com/events/1102726283074871/

Nanaimo Fringe: https://www.facebook.com/events/1597063170563617/

Victoria Fringe: https://www.facebook.com/events/1193881917293983/

Vancouver Fringe: https://www.facebook.com/events/1633245323584144/

 

#TheSummerAndrewFiguresOutHisStuff

There’s no time like having no time.

 
 
So much to do! So much to do! Just keep swimming… just keep swimming…
   
In the past month and a half I have:
1) performed in two very different showings of BALLS! at the rEvolver Festival,
2) workshopped two separate musicals: Carry On (the show being birthed from the 24 hour SMACKDOWN competition) and TITUS: The Light and Delightful Musical Comedy of Titus Andronicus,
3) acted out several parts of TITUS as part of a public reading for further feedback,
4) officiated my sister’s not-actually-official wedding on an island,
and
5) Opened The Most Honest Man In The World in an extended 75 minute edition as part of the Toronto Fringe Festival.
 
Phew. Six more performances here in Toronto to go, as well as preparations for William vs The World in less than a month’s time in Saskatoon, plus more fringe stops in Nanaimo, Victoria, and Vancouver, as well as another TITUS draft sometime in the next couple of weeks.
 
Busy, busy!
 
Now to go handbill some more lines. Wish me luck!
 
(if you wish to come see The Most Honest Man In The World in Toronto, my facebook event page is here: https://www.facebook.com/events/1619597668286790/ and I just received an excellent review from Mooney on Theatre, who called it “engaging, emotional, and oftentimes very funny.” Check out the review here: http://www.mooneyontheatre.com/2015/07/03/the-most-honest-man-in-the-world-spired-theatre-2015-toronto-fringe-review/ )
 
Cheers,
Andrew Wade
 
The Most Honest Man In The World - option 2b - Copy

My 2014 Fringe Tour: By The Numbers





My 2014 Fringe Tour: By The Numbers!


The numbers wherein Andrew Wade travelled to five different cities and performed in their Fringe Festivals. Last year, my first summer touring, I estimated that I spent 1671.16$ more on my tour and expenses than I earned. How about this year?




Port Alberni audience numbers (for The Hatter):
(audience numbers not provided by festival)
# of performances: 2
# of paying audience members: ??? (estimate: ~27)
Average # of paying ticket holders per show: ??? (estimate: ~13)
Average # of audience members (including comps): ??? (estimate: ~20)


The Hatter onstage in Regina - Photo by Shelby Lyn LoweRegina audience numbers (for The Hatter):
# of performances: 5
Total # of audience members: 110
Average # of audience members (including comps): 22
# of comps: 9+9+7+5+2 = 32
# of paying audience members: 22+14+10+16+16 = 78
Average # of paying ticket holders per show: 15.6


Saskatoon audience numbers (for The Most Honest Man In The World):
# of performances: 7
Total # of audience members: 219
Average # of audience members (including comps): 31

# of comps to fringe staff: 3
# of comps to fellow performers: 30
# of comps to media: 2
# of promo vouchers (?): 23
# of volunteer comps: 15

# of advance tickets sold: 20
# of paying audience members: 146
Average # of paying ticket holders per show: 21


Victoria audience numbers (for The Hatter):
# of performances: 6
Total # of audience members: 14+19+29+12+9+9 = 92
Average # of audience members (including comps): 15

# of comps: 4+6+12+3+2+6 = 33

# of full price advance tickets: 2
# of discounted advance tickets: 5
# of Muncher tickets (could be advance or at door, full price): 5
# of full price tickets at door: 20
# of discounted tickets at door: 23
# of Frequent Fringer (extra discounted) tickets: 4
Total # of paying audience members: 59
Average # of paying ticket holders per show: 10


Vancouver audience numbers (for The Hatter):
# of performances: 6

# of media comps: 1
# of volunteer comps: 6
# of performer rush comps: 21
# of artist comps (ones I gave out): 14
# of miscellaneous comps (?): 19
Total # of comps: 61

# of full price advance tickets: 50
# of 1/2 price advance tickets: 13
# of paying audience members: 133
# of total audience members: 194
Average # of paying ticket holders per show: 22
Average # of audience members: 32

Photo: Erin Aberle-Palm
Photo: Erin Aberle-Palm



EXPENSES:


Failed Fringe Application Fees:
Edmonton: -36.75$
Winnipeg: -20.00$
Montreal: -55.00$
Seattle: -28.42$
CAFF Lottery: -25.00$
Total: -165.17$


Port Alberni Expenses:
Application fee: Free (First come, first serve)
Festival fee mailing: -0.66$
Festival fee: -200.00$
Cost per performance = -100.00$
Tea: -3.56$
500 Handbills (business cards): -29.39$
Travel to Port Alberni (ferry): -16.90$
Travel away (ferry): -16.90$
Ride from ferry to Port Alberni: -20.00$
Total: -287.41$


The Hatter - Port Alberni newspaperRegina Expenses:
Application fee: -25.00$
Festival fee: -575.00$
Cost per performance = -120.00$
Packing tape: -13.43$
Tea/batteries: -3.20$
Styrofoam cups: -4.49$
Booze: -8.05 + -6.50 = -14.55$
1000 Handbills (business cards): -50.92$
25 posters: -22.62$
Gift to billet: -9.69$
Gift to fellow performer: -3.14$
Travel (Flights to Regina and back home to Vancouver): -388.76$
Extra flight travel cost (to and from) of taking a second suitcase full of props: -42.00$
Total: -1152.80$


Saskatoon Expenses:
Application fee: None (first come, first served)
Festival fee: -710.00$
Cost per performance = -101.43$
Prop (book ・Homeland): -8.35$
Props (Batteries) / grooming: -15.86$
Asparagus for spoof night skit: -0.40$
1000 Handbills (business cards, late getting them printed): -57.74$
25 posters: -18.67$
Gift to billet: -5.48$
Travel (Flights to Saskatoon and back home to Vancouver): -365.66$
Total: -1182.16$


Victoria Expenses:
Application fee: -28.00$
Festival fee: -572.00$
Cost per performance = -100.00$
Board game cafe day: -5.00$
Beer: -6.50$
Props (styrofoam cups): -3.74$
Bowling and pool with fellow fringers: -12.85$
Medical expenses: -38.12$
1000 Handbills (business cards): -35.93$
25 posters: -18.67$
Travel to (ferry+bus ticket): -19.25$
Travel away (ferry): -16.75$
Total: -756.81$


Vancouver Expenses:
Application fee: -50.00$
Festival fee: -750.00$
Cost per performance = -133.33$
Styrofoam cups: ~ -6.00$
Beer: -5.00$
1000 Handbills (postcards ・so I could fit a map on them to the venue): -83.84$
My portion of venue handbill (shared with other companies): -60.00$
25 posters: -18.67$
Bus tickets to reach my venue: -19.20$
Food bank donation (a percentage of ticket sales): -39.65$
Total: -1032.36



Expenses not considered due to working shifts between festivals:
Rent back home, groceries both at home and on tour.


IMG644b

INCOME:


Port Alberni:
Ticket Price: 10$
Artist take-home of full ticket price: 10$
Full festival pass (84$ for 115$ value) = 27% off ticket price
# of full festival passes used = ???
Average amount per ticket paid to me: ???
Total payout from festival: 246.50$
Total: 246.50$

The Hatter in Port Alberni - photo by Cara Baldwin 02
Regina Income:
Ticket Price: 10$
Artist take-home of ticket price: 10$
Average amount per ticket paid to me: 10$
Total payout from festival: 780.00$
Donation from a lovely and beautiful friend to get me to fly rather than greyhound: 200.00$
Total: 980.00$


Saskatoon Income:
(all numbers confused by additional GST reductions)
Full Ticket Price: 14$
Frequent Fringer Ticket Price: 12$
Admin fee per ticket = 2$
Artist take-home of full ticket price: 12$
Artist take-home of Frequent Fringer ticket price: 10$

Advance ticket sales (14$ – 2$ = 12$ per ticket): 20 tickets = 240.00$
Frequent Fringer (12$ – 2$ = 10$ per ticket): 44 tickets = 440.00$
Ticket sales at door (14$ – 2$ = 12$ per ticket): 82 tickets = 984.00$

GST awkwardly deducted: -93.13$

Progression of income per performance:
75.43 —> 73.62 —>290.76 —> 294.48 —> 298.38 —> 330.48 —> 207.72$

Average amount per ticket paid to me: 10.76$
Total payout from festival: 1570.87$
Total: 1570.87$


Victoria Income:
Full ticket price: 11$ (+ 6$ Fringe Button)
Students/Seniors discount ticket price: 9$ (+ 6$ Fringe Button)
Frequent Fringers discount price: 8$ (+ 6$ Fringe Button)
Artist take-home of ticket price: 11$/9$/8$
Advance ticket sales (full price): 2 tickets @ 11$ = 11.00$
Advance ticket sales (discount): 5 tickets @ 9$ = 45.00$
Ticket sales at door (full price): 20 tickets @ 11$ = 220.00$
Ticket sales at door (discount): 23 tickets @ 9$ = 207.00$
Munch card ticket sales: 5 tickets @ 11$ = 55.00$
Frequent Fringer ticket sales: 4 tickets @ 8$ = 32.00$

GST awkwardly deducted (5%): 4.81+5.90+8.14+4.05+3.29+1.48 = -27.67$

Scary Progression of income per performance:
96.19 —> 118.10 —> 162.86 —> 80.95 —> 65.71 —> 29.52$

Average amount per ticket paid to me: 9.85$
Total payout from festival: 581.00$

Total: 581.00$


Vancouver Income:
(complicated by having one half-price performance)
Ticket Price: 14$ + 5$ Membership
Admin fee per ticket = 3$ (+membership)
Artist take-home of ticket price: 11$

Advance full price ticket sales (14$ – 3$ = 11$ per ticket): 7+6+7+12+13= 45 tickets @ 11$ = 495.00$
Advance half-price ticket sales (Half of 11$ = 5.50$ per ticket): 13 tickets @ 5.50$ = 71.50$
Advance 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 1 ticket @ 10$ = 10.00$
Advance 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 2+1+1+3= 7 tickets @ 9$ = 63.00$

Day-of full price ticket sales (14$ – 3$ = 11$ per ticket): 9+5+5+12+18 = 49 tickets @ 11$ = 539.00$
Day-of half-price ticket sales (Half of 11$ = 5.50$ per ticket): 8 tickets @ 5.50$ = 44.00$
Day-of 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 5 tickets @ 10$ = 50.00$
Day-of 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 5 tickets @ 9$ = 45.00$

Happier Progression of income per performance:
199.00 –> 115.50 –> 167.00 –> 179.00 –> 273.00 –> 388.00$

Average amount per ticket (excluding half-price day) paid to me: 10.77$
Total ticket payout from festival: 1321.50$
Minus food bank donation: -39.65$
Total: 1281.85$

photo credit: Michelle Berg
photo credit: Michelle Berg

Total Expenses (including travel costs):
Failed Fringe application fees: -165.17$
Port Alberni expenses: -287.41$
Regina expenses: -1152.80$
Saskatoon expenses: -1182.16$
Victoria expenses: -756.81$
Vancouver expenses: -1032.36
Total: -4576.71$


Total Income:
Port Alberni income: 246.50$
Regina income: 980.00$
Saskatoon income: 1570.87$
Victoria income: 581.00$
Vancouver income: 1281.85$
Total: 4660.22$


Final financial verdict: A positive financial figure of 83.51$ !
Compared to last summer:
 1754.67$ better off.




Other numbers:


Hours spent flying or on layover in airports: 4h13m + 2h10m + 5h11m + 5h35m = 17h9min.
Hours that I would have otherwise spent on greyhound busses: 26h+26h+29h+29h = 110h
Extra money spent flying versus greyhounding: 754.42$ – 388.46$ = 365.96$
Money earned in Richmond/Vancouver on days that would have been spent greyhounding/recovering = ???


Dayjob shifts worked in the 12 days while back home between Regina and Saskatoon fringes: 5.
Dayjob shifts worked in the 8 days while back home between Saskatoon and Victoria fringes: 9.


Days away: 3 + 10 + 15 + 12 + (home during Vancouver Fringe) = 40
Homes graciously opened to me to stay in: 4.


Last year, in its first year as a festival, the Alberni Valley Fringe Festival had 929 people attend performances. This year, it had only 488 audience members.

Courtesy of Shelby Lyn Lowe
Courtesy of Shelby Lyn Lowe

Vancouver is a lot more expensive for both audience members and performers, per performance, than any other fringe festival. Most festivals opt for EITHER a membership/button fee, OR a portion of each ticket, but Vancouver is taking both. Its put-your-name-in-the-hat fee of 50$ is the second-highest in the country (Montreal has a 55$ fee). Both seem expensive  for what they are – an ‘are you serious’ fee for putting a name in the festival’s lottery. And at  least one other performing group expressed surprise to me, after the festival was done, that Vancouver was taking 3$ from each ticket. This detail was not effectively communicated to artists. All that said, Vancouver  was still one of my two profitable festivals this summer.


# of stars in the first ever (and only) review for The Most Honest Man In The World (StarPhoenix): 4 (out of five)
# of stars in a review for The Hatter that came out four days after my tour ended (The Peak): 4.5 (out of five)


Pay for directing  Clutter and Contamination  for Vancouver Fringe: 125.00$


Not sure half-price and discounted tickets are worth it. I didn’t see an appreciable-enough bump up in audience numbers. I probably won’t try them again.


Total # of times performing one-man-shows at fringe festivals: 11
(William vs The World  = 1,  The Hatter  = 9,  The Most Honest Man In The World  = 1)
Total # of fringe festivals I have been involved in: 12
(2011: Victoria, Vancouver. 2012: Victoria. 2013: London, Ottawa, Toronto, Saskatoon. 2014: Port Alberni, Regina, Saskatoon, Victoria, Vancouver.)
Total # of fringe shows I have been involved with (acting, stage managing, or directing): 15
(includes directing  BFA: The Musical!, acting in  Henry V,  and  stage-managing  Sonnets for an Old Century)


# of awards given out, total, at the 2014 Port Alberni Fringe Festival: 2
(People’s Choice Award, and Best Quote)
# of awards won by  The Hatter  at the 2014 Port Alberni Fringe Festival (total): 2
(People’s Choice Award, and Best Quote:  ‘God Shave The Queen’)




Assorted Thoughts:


To get an accurate gauge of my anxiety meter as each fringe festival went on, look at the progression of income in each festival from performance to performance.


Compared to last year, a sizeable improvement! In the black! Huzzah!
I mean, that still means I am essentially working for free here, but still, progress! Even with adding the expense of flying!


The Hatter  is 2/9 when it comes to making a profit at fringe festivals. The Most Honest Man In The World  is 1/1 thus far!


All summer long, people were calling me a ‘Fringe Veteran’. While on my second tour ever? That makes me a veteran? I mean, perhaps if I were in the ARMY that would be true, but for fringing? Really?


Handbills and posters, and the art of how many to print:
Port Alberni – It was hard to give out 100 handbills, honestly. There just weren’t enough people there to make handbilling worthwhile. And a mere two posters, one per venue, might have been fine. (I didn’t bring any, and arrived to town too late for posters to make a difference.)
Regina – Only needed 500 handbills. If that. And 25 posters were plenty.
Saskatoon – Such a simple festival to poster… even if I DID have the business district upset with me for postering atop the top of their posterwheels. 25 posters is fine, and 1000 handbills was the right number for a busy promoter like myself.
Victoria – Postering does next to nothing here. No fringe hub, and nightclubs poster over anything fringe-related. So handbills are all you’ve got. Handed out more than 500 handbills, but not a lot more. I would print 1000 again.
Vancouver – Unfortunately, I was working shifts at my workplaces on days when I didn’t have shows, so I wasn’t able to handbill or poster very much. Difficult to put up 25 posters in/around Granville Island. Handbilling = inconclusive.


My Saskatoon numbers at least partially increased because people there actually knew who I was, from my performing there last summer! I handbilled a number of people who instantly decided to come see  The Most Honest Man In The World  once they heard that last year I was The Hatter.


That said, people knowing who I was in Victoria, didn’t seem to offer anything like a boost. I suppose three years is a very long time to be away from a university town. And most of the few people I know who still live in Victoria were performing in their own fringe shows.


I definitely felt a home-town advantage in Vancouver, though! Thank you SO SO much to every dear friend who came out to the tea party!


A career is made up of far more baby steps than large leaps. And steps in the right direction are worth celebrating!


Onto next year’s adventures!




Cheers,
Andrew Wade




The Hatter in Port Alberni - photo by Cara Baldwin 01

Interviewed by RovingRound – Down The Rabbit Hole

Hello!

Work continues apace on getting The Most Honest Man In The World in shape for the Saskatoon/PotashCorp Fringe Festival! Here’s an interview I did with my friend, Rebecca Zimmer, for her first podcast in her Roving Round series. We talk about what it’s like to tour Fringe Festivals, about The Hatter, and about The Most Honest Man In The World.

Enjoy!

Summer in a Fringe-full World

   
   

Hello!

   
The unfortunate part about keeping a blog is that the times when I have the most to write about are also the times when I am expending all my creative energy being rather busy elsewhere!

I don’t want to leave you all in the lurch, so here’s a quick recap of all the Fringe-ful activities I am up to this summer:

   
   

Alberni Valley Fringe Theatre Festival – June 21st-22nd
The Hatter

Alberni Valley Fringe Poster - The Hatter
Right, this one already happened! In which Andrew learned the difficulty of remounting/relearning an hour-long show in a week’s time, while also acting in five performances of another show (Gay’s The Word with APPLAUSE! Musicals) and while replacing a stolen bicycle. But it happened, it was lovely, and I was awarded the only two awards the festival gave out, the People’s Choice Award and Best Quote (for ‘God Shave The Queen’)!

   
   

Regina International Fringe Theatre Festival – July 7th-13th
(these festivals have surprisingly long names!)
The Hatter
Hatter Poster - Regina 2014 textconverted
A much spiffier poster! Well done, me!
The festival in which I am actually away for more than a weekend. Also the festival in which I don’t have a stage manager… so this’ll be interesting!

   
   

Saskatoon PotashCorp Fringe Theatre Festival – July 30th-Aug 10th
The Most Honest Man In The
World
(okay, so I am sometimes partial to a long name, myself)
Honestly squareThe festival I was actually profitable in last year! This year… an experiment! A new show! It may succeed, it may fail. My attempt at a personal storytelling show, described as ‘A life-long love story about the pursuit of honesty over all happiness’. Expect me to tape tissue paper to my head, walk around in tap shoes, and neurotically ponder old relationships and what it means to let go.

   
   

Victoria Fringe Theatre Festival – August 21st-31st
The Hatter
The Hatter, picture 1
The first of two home-comings.

   
   

Vancouver Fringe Festival  – September 4th-14th
The Hatter

Photo Credit Lachlan McAdam
Photo Credit Lachlan McAdam

A return! The show was first birthed in a highly improvised fashion in Vancouver, three years ago. Now I’m bringing it back. (Also, now people know who I am in Vancouver! The first time, I had been off the mainland, over in Victoria, for seven years, and had moved back to Richmond a mere three days before Vancouver Fringe began.)

   

BUT WAIT! I’M NOT DONE!


   
   

Vancouver Fringe Festival  – September 4th-14th
Clutter and Contamination: An Obsessive Compulsive Disaster

DSC_0590For the third time in my life, I am a director, tackling my fellow UVic Writing alumni friend Kayla Hart‘s one woman play, Clutter and Contamination. The play will be performed by the lovely Christine Robinson. It has been a pleasure to work with them on the show so far! Directing a show while out on the road will be an interesting experience!

   

 And from there… new adventures and challenges await. Bring’er. 🙂

   
   

Some men run to feel the wind in their hair and the blood in their veins, excited muscles and pounding heart. Others run to get somewhere, or to get away from somewhere. Some run because they don’t know what else to do. Some run to inspire. Some to improve themselves. Some to prove to themselves that they can. And some run because they’re afraid of what might happen if they stood still.

Fringe 2014: The Rise of the Western World, or, The Settler Makes a Home

!
!

Welp, the dust appears to have settled, the lottery lines drawn, and the anticipation begun its nervous, ever-present hum. While a few elements are still up in the air, it’s sounding like this year I will be off on the road again to five different lands, two exotic and unknown, one a recent friendship, and two returns home.

!
Contour flag of Saskatchewan, Canada
Saskatchewan, Canada (Wikipedia)
!
!

This summer, The Hatter shall plead his case in the Alberni Valley, out to Regina, back to my former abode of Victoria, and then return in his entirely transformed state to The Vancouver Fringe Festival, where, three years ago, a draft once saw the stage.

!
!

But I mentioned FIVE, you say! FIVE festivals! Indeed! For in the middle of all that, I shall be bringing a new show to Saskatoon Fringe, a personal-stories-esque show (which I am still in the early processes of writing), tentatively titled ‘The Most Honest Man In The World‘. A brand new, terrifying experiment!

!
!

And so, after spending most of last summer travelling endless greyhound bus hours through Ontario, I find myself instead touring the western reaches of Canada, and bringing my show home, while testing something new in a place that appreciated my work, last summer.

!
!

This is going to be a radically different adventure. Last summer, I packed my bags, props, business cards, and posters, and headed off on the road for two months straight. This summer, due to not getting into Winnipeg or Edmonton, I may be travelling out to each city, then returning home, each time. Which means a few dozen more greyhound hours and transportation bills, I admit. Maybe I’ll see if I can hide out in Regina or Saskatoon for a couple of weeks. Finish writing the new show. 😛

!
!

I’ll also be travelling with an old friend or two. Last summer, I hardly knew a soul in any of the cities. This year, I’ll have familiar faces everywhere I go, be they other travelling performers, locals (including all the Regina-ians, Regina-ites, Reginalds?, who came to Saskatoon for the festival), and other warmly welcome familiar faces. Heck, my dear old friend, Jacqueline Irvine, who sewed the giant hat backdrop, helped me put it together, half an hour before the first trial-run performance in Vancouver, and who acted in the first draft of the show as The Dormouse (before the play became more about a lonely man, as it is now), will be stepping onboard as my stage manager for Port Alberni and Victoria.

!
!
Fringe (TV series)
(Wikipedia)

(And I’ll probably still lose money in the end. But that’s okay. Life and expression are more important than all that. 🙂 )

!
!

I look for narratives in everything. Coming into this Fringe lottery season, I was hoping to be out on the road for at least a couple of months and try my show at the biggest fringe festivals in the country – Winnipeg and Edmonton. And perhaps show it in Victoria and see how it’d be received in my former stomping grounds.

!
!

Instead, the emerging theme appears to be that of ‘a home base’.  Heading out into the world, and then coming home. Bringing my work to the places I hold dearest to my heart.

!
!

In Saskatoon, it’ll be the other way around – bringing myself and my heart even more into my work, within the safety of a distant city.

!
!

( Speaking of telling personal stories, perhaps a sneak peek this week? While I don’t expect this particular story in question to be a part of my Fringe show, this past Saturday I shared a true tale as part of CBC Radio’s DNTO (Definitely Not The Opera): Fast forward to 52 minutes to get a stylistic preview for Saskatoon:   http://www.cbc.ca/dnto/episode/2014/01/16/wanted-what-did-you-find-in-the-classifieds/ )

!
!

And then in 2015, finally hit the big stops and see what everyone’s talking about, and hell, perhaps I’ll go international. Put that American citizenship to good use. But there is so much that is fantastic and awesome before we get there! Five cities! Workshopping a new play elsewhere! And in March and April, Floyd Collins!

!
!

(But that’s a subject for another post. 🙂 )

!
!

Long Live Adventure! Huzzah!

!
!

Cheers,
Andrew Wade

!
!
!
!

Related articles