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My 2015 Fringe Tour: By The Numbers!

March 24, 2016 5 comments

 
 
My 2015 Fringe Tour: By The Numbers!
 
As it is tax season, I am finally getting to my fringe receipts for last summer.
 
These are the numbers with which Andrew Wade traveled to five different cities and performed in their Fringe Festivals.
In 2013, I estimated that I SPENT 1671.16$ more on my tour in expenses than I earned.
In 2014 I figured that I earned a grand total of 83.51$ after travelling through five festivals.
 
So how did I do on my summer tour of 2015?
 
 

Toronto audience numbers
(for The Most Honest Man In The World):

The Most Honest Man In The World - option 2b - Copy# of performances: 7
Total # of audience members: 156
(this number is actually lower — skewed by artist comps not used by people for 1st and 2nd performances)
Average # of audience members per performance: 22 (without 1st comps: 17)
# of comps given away to 1st show to try and build word of mouth: 30
# of comps given away to 2nd show to try and build word of mouth: 10
# of comps to media: 3
# of artist comps (it is SUPER awkward to get other artists comps in Toronto): 5
# of comps to outreach (including to a group of new immigrants): 21
# of comps to VIPS (like artistic directors): 9
# of comps to volunteers: 11
Total # of paying audience members: 11 + 5 + 7 + 9 + 4 + 15 + 15 = 66
Average @ of paying audience members per performance: 9
 

Saskatoon audience numbers
(for William vs The World):

WilliamvsTheWorld - image 01# of performances: 7
Total # of audience members: 120
Average # of audience members per performance: 17
# of comps to fringe staff: 0
# of comps to fellow performers: 37

# of comps to media: 1
# of volunteer comps: 20
Total # of paying audience members: 6+11+8+11+8+6+11 = 61
Average # of paying audience members per performance: 9

(last year’s average of paying ticket holders for Honest Man in Saskatoon was 21.)
 
Nanaimo audience numbers
(for The Most Honest Man In The World):

# of performances: 6
Total # of audience members: 82
Average # of audience members per performance: 14
# of comps to VIPs: 13
# of comps to ‘Buck’ (volunteer bucks?): 6
# of comps to artists via password: 9
Total # of paying audience members: 0 + 14 + 11 + 12 + 6 + 9 = 54
(yes, I had zero paying ticket holders to my first performance. Seven comps, though.)
Average # of paying audience members per performance: 9
 
Victoria audience numbers
(for The Most Honest Man In The World):

# of performances: 6
Total # of audience members: 26 + 19 + 34 + 25 + 18 + 47 = 169
Average # of audience members per performance: 28
# of comps: 11 + 4 + 6 + 8 + 6 + 10 = 45
Total # of paying audience members: 124
Average # of paying audience members per performance: 21
 
Vancouver audience numbers
(for The Most Honest Man In The World):

(Note: the venue could only hold between 30-39 people. The capacity expanded mid-run.)
# of performances: 8 (due to being a BYOV)
Total # of audience members: 238
Average # of audience members: 30
Smallest house: 9
Second smallest house: 25. No one comes out to a 1pm Saturday show apparently.)
# of advance comps: 15
# of artist’s choice comps (videographer): 1
# of comps plus membership purchase: 10 (no income to me on these.)
# of comps to media: 2
# of comps to Rush Passes: 38
# of comps to Super Passes: 5
# of comps to Kick Ass Passes: 6
# of comps to Golden Ass Passes: 3

# of Frequent Fringer 10 or 30 packs: 11
# of Frequent Fringer 4 packs: 11
# of regular tickets sold (with or without memberships): 13 + 12 + 2 + 12 + 22 + 19 + 31 + 25 = 136
Average # of paying audience members per performance: 17

(Vancouver has a LOT of ticket categories!)
 
 
Honest Man advertisement for TITUS program
 
 
EXPENSES:
 
 
Failed Fringe Application Fees:
Winnipeg: -20.00$
Edmonton: -26.25$
CAFF: -25.00$
Total: -71.25$

Toronto Fringe Expenses:
Application fee: -27.50$
Festival fee: -750.00$
Flight to Toronto: -334.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: -50.55$
Weekly transit pass: -40.75$
Gift of pillow for billet: -10.00$
Booze = -10.00$
1/2 of cost of flight to Saskatoon: -121.65$
1/2 of Baggage fee of flight to Saskatoon: ~-16.58$
Total: -1374.30$
 
Saskatoon Fringe Expenses:
11780505_10153160690958155_1082156576_n
Festival Fee: -730.00$
1/2 of cost of flight to Saskatoon: -121.65$
1/2 of Baggage fee of flight to Saskatoon: ~-16.58$
Photoshoot cactus prop: -5.59$
Chuck the Cactus in Saskatoon: -11.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: -53.94$
Bottle of Fireball Whiskey for my spoof on Spoof Night: -15.95$
Booze = -6.00$
Flight home from Saskatoon: -185.98$
Baggage fee from Saskatoon: -26.25$
Total: -1186.21$

 
Nanaimo Fringe Expenses:
Application Fee: -25.00$
Festival Fee: -175.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (500) from ePrintFast: -39.98$
Booze: -9.26$ + -5.70$ + -6.30$ + -20.00$ = -41.26$
Ferry to Nanaimo (with bike): -18.85$
Ferry from Nanaimo (with bike): -16.85$
Total: -330.21$

 
Victoria Fringe Expenses:
Festival application fee: -28.00$
Festival fee: -572.00$
Poster printing (25) from Clubcard: -13.27$
Rechargeable batteries for blood pressure monitor: ~-19.00$
Handbills (1000) from ePrintFast: -44.07$
Booze from the store: -25.37$
Other booze: -7.40$ + -10.00$ = -17.40$
Ferry to Victoria: -16.70$
Ferry from Victoria: -16.70$
Ferry from Nanaimo (had to head down to Victoria via the mainland mid-Nanaimo-festival for a promo): -16.70$
Bus tickets to/from the Showdown Preview: -6.00$
Bus from ferry: -2.50$
Bus to ferry: -2.50$
Ferry back to Nanaimo: -16.85$
Total: -813.76$


 
Vancouver Fringe Expenses:
Application fee: -50.00$
BYOV Festival fee to the Fringe: -450.00$
BYOV Festival fee to Arts Umbrella: -400.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: 44.07$
Booze: -11.00$
Total: -968.34$

 
Other Expenses:
Travel insurance (admittedly including a two week visit to the States) = -91.98$
Professional photoshoot with Dominic Chan for both shows: -140.00$
Foamcore Posterboards (for all Honest Man shows): -22.29$
Index Cards (for all Honest Man shows): -7.04$
Total: -261.31$
 
Expenses not considered:
Rent paid back home
– Groceries while on tour and between festivals, at home
– Lost income from not working my dayjobs
 
TITUS-banner2-1-980x380
 
 
INCOME:
 
Toronto Fringe:
Advance Ticket Price: 12$ with 2$ Admin fee = 10$ to artist
Full Ticket Price: 10$
(which they thankfully didn’t advertise so much this year as in years past as being amazing because it has never gone up in 20 years, to which all artists respond with ‘inflation is a real thing, you guys’…)
5-Play Ticket Price: 8$
Advance Pass Ticket Price: 7.5$
10-Play Ticket Price: 7.5$

Advance Pass (’10SP85′ and ’10SPOF’ on paysheet) ticket sales: 9 = 67.50$
10-Play ticket sales: 1 = 7.50$
5-Play ticket sales: 1 = 8.00$
At Door and FP (??) ticket sales: 7 + 4 + 4 + 8 + 4 + 14 + 14 = 55 = 550.00$

Average amount per bought ticket, paid to the artist: 9.60$
Total: 633.00$
 
Saskatoon Fringe:
(all numbers confused by the festival removing GST from payout)
Full Ticket Price: 14$
5 Pack Ticket Price: 13$
10 Pack Ticket Price: 12$
Admin fee per ticket: -2$
Artist take-home of ticket price: 10$-12$
Advance ticket sales (14$ – 2$ = 12$ per ticket): 10 tickets = 120.00$
5 Pack ticket sales (13$ – 2$ = 11$ per ticket): 2 tickets = 22.00$
10 Pack ticket sales (12$ – 2$ = 10$ per ticket): 6 tickets = 60.00$
Ticket sales at door (14$ – 2$ = 12$ per ticket): 43 tickets = 516.00$

GST awkwardly deducted (the only festival to do so): -39.99$
Audience donation!: 10.00$
Found a 20$ bill in a gutter one night: 20.00$

Average amount per bought ticket, paid to the artist: 11.77$
Total: 708.01$

 
Nanaimo Fringe:
Full Ticket Price: 12$
Festival Pass Ticket Price: 8$
Advance ticket sales (12$): 7 = 84.00$
Regular ticket sales (12$): 15 = 180.00$
Festival pass ticket sales (8$): 32 = 256.00$

Average amount per bought ticket, paid to the artist: 9.29$
Total: 520.00$

 
Victoria Fringe:
Full Ticket Price: 11$
‘Munch’ Ticket Price: 11$
Frequent Fringer Ticket Price: 8$
(I did not elect to use discounted tickets for students/seniors, which was an option.)

Total Frequent Fringer ticket sales: 9 = 72.00$
Total Full + Munch ticket sales (advance and at the door): 115 = 1265.00$

Average amount per bought ticket, paid to the artist: 10.79$
Total: 1337.00$


 
Vancouver Fringe:
Full Ticket Price: 14$
Frequent Fringer 4 Ticket Price: 13$
Frequent Fringer 10/30 Ticket Price: 12$
Admin fee per ticket on all tickets: -3$
Artist take-home of ticket prices: 9$-11$

Total Frequent Fringer 10 or 30 pack ticket sales (9$ per ticket to artist): 11 = 99.00$
Total Frequent Fringer 4 pack ticket sales (10$ per ticket to artist): 11 = 110.00$
Regular ticket sales (11$ per ticket to artist): 136 = 1496.00$
Total Vancouver ticket sales to artist: 1705.00$

Average amount per bought ticket, paid to the artist: 10.80$
 
Income for writing TITUS: The Light and Delightful Musical Comedy of Titus Andronicus: 1000.00$
Total: 2705.00$

 
 
Honest Man - wide arms 700x350
 
 
Total Expenses (including travel costs):
Failed Fringe application fees: -71.25$
Toronto expenses: -1374.30$
Saskatoon expenses: -1186.21$
Nanaimo expenses: -330.21$
Victoria expenses: -813.76$
Vancouver expenses: -968.34$
Other expenses: -261.31$
 
Total: -5005.38$
 
 
Total Income:
Toronto income: 633.00$
Saskatoon income: 708.01$
Nanaimo income: 520.00$
Victoria income: 1337.00$
Vancouver income: 2705.00$
Total: 5903.01$

 
 
FINAL FINANCIAL VERDICT: +897.63$
(due entirely to the 1000$ fee paid for writing TITUS.)

 
Compare to 2014’s +83.51$
Compare to 2013’s -1671.16$
 
 
Conclusion:
It seems that as a producer/performer, I am still only a roughly break-even fringe artist. Plane tickets are expensive, Toronto is a hard nut to crack, and Saskatoon doesn’t want a show-in-progress.
 
As a writer, well, it seems I need to get commissioned to write shows more often.
 
 
WilliamvsTheWorld - image 02
 
 
Other numbers:
 
According to Toronto Fringe…
Total # of ticket sales at Toronto Fringe, according to them: 64,000.
Total # of dollars returned to Fringe artists, according to them: 467,000$.
Therefore, average ticket price return for an artist for Toronto Fringe: 7.30$ per ticket ‘sold’.
Note: this is below the supposed minimum of 8.5$ that an artist should be receiving from 10-play-pass purchasers, which implies that the festival heralds comp/free tickets as ‘sold’ tickets in its marketing.
 
5: TITUS: The Light and Delightful Musical Comedy of Titus Andronicus received a FIVE STAR REVIEW from The Vancouver Sun! It was also Picked as a Pick Of The Fringe!
 
3.5: The number of stars this iteration of William vs The World received from the StarPhoenix in Saskatoon.
 
17: I have been a part of 17 different fringe festivals since 2011. (2011: Victoria, Vancouver. 2012: Victoria. 2013: London, Ottawa, Toronto, Saskatoon. 2014: Port Alberni, Regina, Saskatoon, Victoria, Vancouver. 2015: Toronto, Saskatoon, Nanaimo, Victoria, Vancouver. )
 
22: I have been a part of 22 different Fringe festival shows since 2011. (Directed BFA: The Musical! and Clutter and Contamination, Acted in Henry V, Stage-managed Sonnets For An Old Century, Wrote TITUS.)
 
 
Assorted Thoughts:
 
This summer began AWFUL and ended wonderfully. I was super worried after Toronto and Saskatoon, though. Ooof.
 
I can’t get my footing at Toronto Fringe. I just don’t know how to reach an audience there. I felt I had a good show, I had an amazing reception from audience members who came, but never found traction. Not sure I’ll go back unless I’m working with a local Torontonian.
 
Also, the Tarragon Theatre is ridiculously stingy with their furniture. I needed two chairs and a surface to put things on. I had to go wandering on garbage day to find chairs people were throwing out, because the theatre was unwilling to lend me a couple of their own. And then carry those back to my billet on my back to be hosed down/cleaned. Boooo.
 
Toronto Fringe is still THE WORST for trying to get other artists to see your show… they essentially don’t allow any artist comps unless you give them a specific name of a specific person hours before your show begins. Which just isn’t practical. And they wouldn’t let us artists all use a given name as a password of sorts, either. We tried.
 
I had one AMAZING experience at Toronto Fringe, though… a man came up to me after the show, in tears. He actually fell to his knees, then cried into my shoulder a bit. He was a new immigrant from Bolivia who really connected to a moment in the middle of my show when I talk about being the new person to French Immersion, knowing no one, and what courage it takes to do something as simple as start a conversation. It’s moments like that that are why I perform.
 
Okay, and moments like the night in Nanaimo when a pretty lady kissed me on the cheek after a night of karaoke. I’m a sucker for things like that.
 
And the dozen-deep cuddle-puddle of fringe artists by the bridge in Saskatoon at 3am.
 
My Saskatoon show was a rushed job. I fully admit it. I ended up with a good show, but I spent my first while in town finishing and memorizing the script… it’s a good show now, and it’ll be great when I revise it further for Vancouver Fringe this upcoming summer, but aye… I was inside learning lines instead of outside handing out flyers, and the numbers show this. I’m still not sure how to best market the show.
 
This year’s Saskatoon Fringe had the potential to be much the same, so I dropped out. I’ve done the last-minute-build challenge. The idea I’m percolating… I want to give it a year to workshop at home and improve and grow.
Saskatoon’s Spoof Night is still the best part of the entire Fringe tour.
 
Nanaimo Fringe had a steep discount for festival passes, lowering the actual ticket price considerably from the 12$ sticker price.
 
500 Handbills is about 350 handbills too many for Nanaimo.
 
Handbill cost variation is due to where they were being shipped (Saskatoon vs Toronto vs Vancouver) and due to whether they were being shipped together with other orders or separately.
 
The gamer in me loves that my final payout in Victoria was 1337.00$ (1337 = LEET = Elite)
 
Colin Thomas, the big Vancouver reviewer, saw Honest Man in Victoria, and liked it! Well, his review was essentially ‘This was much better than his last show.’ Which I guess is a compliment. He didn’t much care for The Hatter.
 
Vancouver Fringe was my first time ever selling out a house. Granted, it was a house of fewer than 40 seats, but still. Thank you.
 
Also, thank you to the tiny Vancouver Fringe audience of other performers who were willing to catch a Saturday afternoon performance just so that I wasn’t doing the show for two people. I put out a message on the fringe facebook thread and a half-dozen kind souls came over to see the show with them. I love this community.
 
It’ll be hard to see everyone else’s adventures on the tour this summer as I mostly take a backseat.
 
I am trying to get a venue lined up for a couple more performances of The Most Honest Man In The World here in town. Let me know if you have any leads (or can get the Dusty Flowerpot to get back to me)!
 
If you missed TITUS, it’s being remounted at The York this August! And a re-invigorated and refocused William vs The World will be at the Arts Umbrella once more for Vancouver Fringe.
 
 
Nanaimo Fringe wall of love 06crop
 
 

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There’s no time like having no time.

July 4, 2015 2 comments

 
 
So much to do! So much to do! Just keep swimming… just keep swimming…
   
In the past month and a half I have:
1) performed in two very different showings of BALLS! at the rEvolver Festival,
2) workshopped two separate musicals: Carry On (the show being birthed from the 24 hour SMACKDOWN competition) and TITUS: The Light and Delightful Musical Comedy of Titus Andronicus,
3) acted out several parts of TITUS as part of a public reading for further feedback,
4) officiated my sister’s not-actually-official wedding on an island,
and
5) Opened The Most Honest Man In The World in an extended 75 minute edition as part of the Toronto Fringe Festival.
 
Phew. Six more performances here in Toronto to go, as well as preparations for William vs The World in less than a month’s time in Saskatoon, plus more fringe stops in Nanaimo, Victoria, and Vancouver, as well as another TITUS draft sometime in the next couple of weeks.
 
Busy, busy!
 
Now to go handbill some more lines. Wish me luck!
 
(if you wish to come see The Most Honest Man In The World in Toronto, my facebook event page is here: https://www.facebook.com/events/1619597668286790/ and I just received an excellent review from Mooney on Theatre, who called it “engaging, emotional, and oftentimes very funny.” Check out the review here: http://www.mooneyontheatre.com/2015/07/03/the-most-honest-man-in-the-world-spired-theatre-2015-toronto-fringe-review/ )
 
Cheers,
Andrew Wade
 
The Most Honest Man In The World - option 2b - Copy

Fringe By The Numbers: My Reactions

September 7, 2013 7 comments
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My last post, A First Fringe Tour: By The Numbers, already has the second most hits of anything I’ve posted onto my blog. Thank you everyone for your responses and for sharing it around. Here are my own thoughts:

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* * * * *

Yes, I lost money. A fair chunk of change. 1,671.16$ , to be precise. But I’ve been spending money on learning experiences for a number of years now, beginning with seven years of university, followed by the National Voice Intensive last year, and now, this tour. Was I hoping to at least break even? Of course! But to take a wider view, I traveled to amazing cities I’d never visited, had grand adventures, even kissed a lady or two, and got to tell a story worth telling to hundreds of people (okay, 534 people + ushers + technicians) across the country.

For my own personal growth, I desperately needed to travel. It was all 100% worth it. Over the course of two and a half short months, I learned a heck of a lot about theatre, life, and myself, and I can’t wait to get back out there next summer (if the Fringe lotteries are willing to let me).

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The Hatter @ Nuit Blanche in London, ON* * * * *

As a former professor once told me as he suffered through the first couple of years of his own theatre company, it’s not at all uncommon for businesses to lose money for their first two or three years of operation. This was my first ever tour. Hopefully now I have a tiny base of fans in each city, who might possibly come out and see a show of mine in the future!

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* * * * *

In each city, to keep this numerical, I think I knew 1 (London), 3 (Ottawa), many (Toronto), and 1 (Saskatoon) people, respectively. No hometown advantage for me.

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* * * * *

Hey Fringe Festival volunteers! You know how you happily exclaim to audience line-ups about how lovely it is that you haven’t raised your ticket price from 10$ for the past fifteen years or so? Well, inflation exists, and what you’re telling artists is that they’ve been earning less and less per ticket for every year for the past decade and a half.

I did not once hear a single complaint on the street or in the theatre about Saskatoon’s 12$/14$ ticket prices. Just sayin’.

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* * * * *

Also, it’s interesting that even with a 2$ administrative fee and GST being factored in somewhere, I still came out earning 11.20$ per ticket in Saskatoon, compared to 9.94$ in London, 9.35$ in Ottawa, and a mere 8.92$ per ticket in Toronto.

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* * * * *

Speaking of which, that shortfall in Toronto exists almost entirely due to the five-pack and ten-pack deals in that city. While I love having frequent fringer packs exist, compare Toronto’s 7.5$ tickets to Vancouver’s frequent fringer packs, which still offer 9$ per ticket to the performer. Seriously consider raising those frequent fringer rates, Toronto. You certainly have a reputation as being a place where performers don’t make any money. I enjoyed my time in the city, but 7.5$ tickets are hurting your reputation and hurting a performer’s chances of being able to break even in your city.

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* * * * *Hatter Poster - Toronto - for printer 2

Every city is so different when trying to figure out the right number of flyers and posters. Before I set out, I pre-printed 25 posters and 500 business card flyers for each city. Rookie mistake, as I learned when I saw other performers in London editing their poster files for upcoming cities so as to include London review quotes. Come Saskatoon I finally began taping quotes onto my posters, but printing posters for each upcoming city as I go seems to be the smarter solution.

So what are the right numbers? Well, 25 posters and 500 business cards felt alright for a sleepy Fringe like London, but I could probably have put up 75 posters in Ottawa, whereas getting 25 posters up in Toronto in anywhere worth looking, proved difficult. Also in Toronto, I ran out of flyers before the fringe was half over – I could probably have handed out 1500. As an experiment, I brought 1000 flyers to Saskatoon, and despite the Fringe’s smaller size, still gave out most of them. So every city is different, and I’ve still more to learn! (It also makes a difference as to how many people you have out there, flyering – being on my lonesome can be a downside when it comes to talking up enough lines to find an audience.)

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* * * * *

I gotta admit, it was disappointing to be one of 36 shows in Toronto not reviewed by Now Magazine. A few ‘N’s might have helped! (For a few more numbers, there were 148 shows in the Toronto Fringe Festival this year. 112 of them received a Now Magazine blurb and set (or lack thereof) of shiny ‘N’s.)

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* * * * *

In London, I recall one performer saying that two or three days before the festival opened, they visited Tourism London to ask for Fringe information, and the person there had no idea the festival was even happening. At Nuit Blanche, I (in full Hatter garb) was asked by several people when the Fringe Festival was beginning. That was the second-to-last night of the festival. It seems London is a hard place to get word out about the festival, which was evidenced by my having zero advance ticket sales, compared to 9 in Ottawa, 23 in Toronto, and 15 in Saskatoon. Toronto is very much more of an advance ticket city than the others – perhaps there’s more of a traditional theatre-going habit there? Or is there less financial disincentive to buy advance tickets in Toronto (when compared to additional fees other festivals add onto advance ticket purchases)?

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The Hat* * * * *

I’m honestly impressed with myself that I was able to keep my grocery bills down to size, even while on tour. Chalk it up to a combination of kind billets, hunts for grocery stores, and restraint whenever out and about with fellow performers. You guys feel free to order your meals at the bar; I’ll just wait until I get back to the food I bought with my big grocery trips on the day before each festival began.

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* * * * *

I didn’t have nearly as strong a show at the beginning of June as I did come mid-August. To be honest, it took me until Toronto to figure out the core of what the show was about – a man trying to get home – and so my show pitches for line-ups weren’t great for the first 2/3rds of my tour. Please don’t take any of the above as me making excuses for perhaps not being as financially successful as I would have preferred: I fully accept my tour as it was.

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Which is to say, a brilliant, daring adventure. 🙂

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For another view into my time on the fringe, as well as my original By The Numbers post, I also put up a By The Emotions post which you might enjoy.

As with before, if you think any of this may be helpful to someone out there, please share it on! I hope these posts are worthwhile for someone else out there. And if you have any reactions of your own, please add them to the comments below!

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Happy Fringing!

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Cheers,
Andrew Wade

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A First Fringe Tour: By The Numbers

September 3, 2013 10 comments
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A First Fringe Tour by the Numbers: For my 2013 inaugural tour of The Hatter.

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London audience numbers:
# of performances: 10
# of comps to media in audience: 4
# of comp VIP tickets: 13
# of comp Trouper tickets recorded: 1
# of comp performer tickets: 16
# of paying audience members: 54
Average # of paying ticket holders per show: 5.4
# of audience members (total): 87
Average size of audience: 8.7
# of shows without a single paying audience member: 3
# of advance tickets sold: 0
Average ticket price paid to me: 9.94$

INVISIBLE!
INVISIBLE!

Ottawa audience numbers:
Number of performances: 9
# of comps to media in audience: 4
# of comp VIP tickets: 2
# of comp Promo tickets: 2
# of comp volunteer tickets: 9
# of comp performer tickets: 3
# of advance tickets sold: 9
# of paying audience members: 81
Average # of paying ticket holders per show: 9
# of audience members (total): 101
Average size of audience: 11.2
Average ticket price paid to me: 9.35$

INVISIBLE!
INVISIBLE!

Toronto audience numbers:
Number of performances: 7
# of comps to media in audience: 8
# of comps (poor friend): 1
# of comp volunteer tickets: 11
# of comp 10x10x10 tickets: 33
# of comp VIP tickets: 8
# of advance tickets sold: 23
# of paying audience members: 90
Average # of paying audience members: 12.86
# of audience members (total): 151
Average size of audience: 21.57
Average size of audience, not including 10x10x10: 16.71
Average ticket price paid to me: 8.92$

INVISIBLE!
INVISIBLE!

Saskatoon audience numbers:
Number of performances: 7
# of comps to media in audience: 3
# of comp staff tickets: 1
# of comp company (performers with password) tickets: 27
# of comp volunteer tickets: 20
# of comp promo tickets (???): 16
# of advance tickets sold: 15
# of paying audience members: 118
Average # of paying audience members: 16.86
# of audience members (total): 195
Average size of audience: 27.86
Average ticket price paid to me: 11.20$

INVISIBLE!
INVISIBLE!

EXPENSES:

Failed Fringe application fees:
Edmonton: -36.75$
CAFF lottery: -25$
Winnipeg: -20$
Vancouver: -50$
Nanaimo: -25$
Victoria: -28$
San Francisco: -35.60$
Total: -220.35$

INVISIBLE!
INVISIBLE!

Pre-tour expenses:
Photographer for promo shots: ~-100$
New hat: ~-25$
Hot water urn: -68.95$
Pocketwatch: -13.44$
Total: -207.39$

INVISIBLE!
INVISIBLE!

London Expenses:
Festival fee: -650$
Props/supplies: ~-11.37$
500 Handbills (business cards): -34.47$
25 posters: -20.95$
Stolen bike light (bought for use in London): -20.33$
Beer for my techie: -11.25$
Total: -748.37$

INVISIBLE!
INVISIBLE!

Ottawa Expenses:
Festival fee: -632.80$
Cider: -6$
Stage Manager: -100$
500 Handbills (business cards): -34.47$
25 posters: -20.95$
Props/supplies/tea: -7.94$
New backpack (other one broke in so many ways): -58.76$
Extremely generous BYOV venue fee: -80$
Gift to billets: ~-15$
Total: -955.92$

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Toronto Expenses:
Application fee: -27.50$
Festival fee: -750.00$
Stage manager: -80$
Props/supplies/tape/tea: -20.41$
Timbits offered at last four performances: -13.56$
Beer: -14.60$
500 Handbills (business cards): -34.47$
25 posters: -20.95$
Weekly transit pass: -38.50$
Total: -999.99$

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Saskatoon Expenses:
Application fee: -30$
Festival fee: -670.00$
Stage manager: -100.00$
Props: -11.03$
1000 Handbills (business cards): -51.41$
25 posters: -20.95$
Beer: -23.50$
Gift to billet/volunteers: -7.74$
Total: -914.63$

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Travel costs to each city:
Plane ticket from Vancouver to London, through family friend: -120$
Suitcase-full-of-props as extra bag on Westjet: -21.00$
Greyhound to Ottawa: -59.33$
Cost to take suitcase-full-of-props on greyhound to Ottawa: -16.95$
Gas money to artist for ride to Toronto: -20$
Transit tokens in Toronto while waiting for Saskatoon: -53$
Greyhound (43 hours) Toronto to Saskatoon: -139.56$
Cost to take suitcase-full-of-props on greyhound to Saskatoon: -15$
Greyhound (25 hours) Saskatoon to Vancouver: -110.78$
Cost to take suitcase-full-of-props on greyhound back to Vancouver: -15.75$
Total: -571.37$

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Expenses back home:
Rent/storage costs in Richmond for 2.5 months = ~550$
Total: -550.00$

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INCOME:

London Income:
Donation: 5$
Ticket sales at door: 532.00$
Average ticket price paid to me: 9.94$
Total: 537.00$

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Ottawa Income:
6 two-for-one ticket sales (5$): 30$
17 five/ten show passes (7$): 119$
9 Advance ticket sales (10$): 90$
40 ticket sales at door (10$): 400$
stage managed a show twice: 30$
Average ticket price paid to me: 9.35$
Total: 787.00$

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Toronto Income:
23 advance ticket sales (9$ to me): 207$
41 ticket sales at door (10$): 410$
3 Five-pack (7.5$): 22.50$
17 ten-pack (7.5$): 127.50$
6 performer (6$): 36$
Average ticket price paid to me: 8.92$
Total: 803.00$

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Saskatoon Income:
Ticket breakdown made very complicated with 2$ deducted from each ticket for administrative fees, plus GST removed from payout on each ticket. (Saskatoon is the only Fringe Festival that does this.)
Donation: 47.75$
Paid by drunks for a photo taken with me: 3$
Payout from festival: 1322.11$
Average ticket price paid to me: 11.20$
Total: 1369.86$

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Other numbers:
Hours on greyhound buses: 8+43+25 = 76 hours.
Food not considered: Grocery/food bill, as it was kept to my usual 200$ per month.
Days away: 71
Homes graciously opened to me to stay in: 5
# of stars in London review (London Free Press): 3 (out of five)
# of stars in Saskatoon review (The StarPhoenix): 4.5 (out of five)

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Total Expenses:
Failed Fringe application fees: -220.35
Pre-tour expenses: -207.39$
London expenses: -748.37$
Ottawa expenses: -955.92$
Toronto expenses: -999.99$
Saskatoon expenses: -914.63$
Travel costs to each city: -571.37$
Expenses back home: -550.00$
Total: -5168.02$

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Total Income:
London income: 537.00$
Ottawa income: 787.00$
Toronto income: 803.00$
Saskatoon income: 1369.86$
Total: 3496.86$

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Cost/Tuition for a two and a half month cross-country adventure: 1671.16$

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The numbers are bit surprising. I’ll put my thoughts/reactions in my next post in a few days. Hope this is useful for some of you out there to see as well! Feel free to leave your feedback/advice/comments below. 🙂

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Cheers,
Andrew Wade

The Hatter vs. The Reviews!

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Okay, not so much The Hatter VERSUS The Reviews, given how positive they have been!

Let’s look at how The Hatter has fared with more write-ups from Ottawa and Toronto!

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The HatFirst, a late review from Meaghan Flaherty at New Ottawa Critics:

The script is well written and interesting, as Wade jumps from one creative medium to the next: songs, to poetry, to monologues, to audience participation. He manages to keep the audience guessing about what exactly it is that he’ll do next.

Wade also successfully plays many of the most beloved characters from Wonderland. He gives each one just enough of its designated personality so that the audience is able to recognize each one without the Hatter having to tell us.

She admittedly does mention the limited technical side of the show, but that’s what happens when you perform in a church gymnasium without a lighting rig!

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Post-show eyes.

Post-show eyes.

Next up, the lovely Charlebois Post’s Lisa McKeown had this to say:

The Hatter is a kind of sad clown – trying to befriend the audience but clearly suffering from some kind of internal conflict that he’s attempting to avoid.

The writing is clever and Andrew Wade’s performance is comedic but containing a depth that allows the audience to identify with him despite the clownish façade.

Definitely a good one to catch, especially if you’re feeling whimsical or are in the mood for a little audience participation.

Personally, I LOVE that she called me a sad clown! I’ve never gotten to be a clown before! I mean, sure, I have played physically over-the-top characters before, but to be called a clown fills me with an illogically grand amount of glee. Been spending too much time with actual trained-as-clowns performers like Aji from Geek Life and Ask Aggie’s Christine Lesiak, clearly. 🙂

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The Visitorium didn’t write up a full review, but he sent me this kind twitter comment:

@AndrewActs ‘ HATTER is a good time indeed…great storytelling, fantasy, and a lovely cuppa tea. #ottfringe

So that was kind of him.

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Hatter Poster - Saskatoon - for printerAnd finally, Mike Anderson at Mooney on Theatre wrote me an appropriately strange and wonderful review, written as a personal letter to me:

Did you notice how, any time you got to improvise, the audience would involuntarily lean forward in their seats? I know actors who would kill their own mothers to have an audience do that for them. It’s great!

We want to ride that wave with you, Andrew. We want to share in the joy you clearly take from working with a lively audience, from the unpredictability of live theatre, from the freedom you have when you aren’t dependent on light and sound cues to convey your message. When you get out there and act freely, the effect is phenomenal.

Seriously, possibly my favourite review I have ever received. I even took it as constructive criticism and used it to improve my run in Toronto! Heresy, I know! But that’ll have to wait for another blog post (possibly in a few days time!)

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Thank you everyone for all your support; this tour has been a wild and crazy ride thus far! Only Saskatoon remains! Bring on the 43 hour long greyhound trip.

Wait, HOW LONG DID I SAY THAT WAS? Really wishing I could have afforded that train-ride or plane ticket right about now.

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Cheers,
Andrew Wade

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The Day it all felt Normal

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Today’s the day it all felt normal, the planning for the next step on the strip, for the next place, deciding how to say goodbyes and to whom. Who to connect with online to keep a presence in some distant corner of their heart or mind. A continuation of a cycle of coming and going, beginnings and endings held so close together so as to almost be the same thing, life a series of events instead of an ongoing flow of chapters.

Life touring alone with the Fringe is short and lovely, because you need to pounce on any love that’s available and seize it for now, because tomorrow is too close for planning.

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(This post is what happens when you combine a first fringe tour with a first read of Neuromancer by William Gibson. Apparently.)

Posters for The Hatter!

Hello!

Just wanted to share with you my posters for my upcoming tour of The Hatter! I have a pack of posters for each city sitting and waiting for me to pick up from the printer downtown, and I can’t wait to see them in person!

Hatter Poster - London - for printer 2 Hatter Poster - Ottawa - for printer 2

Hatter Poster - Toronto - for printer 2

Hatter Poster - Saskatoon - for printer

Hope to see some of you at the show!

Cheers,
Andrew Wade