My 2018 Fringe By The Numbers

 

Every year (2013) (2014) (2015) (2016) (2017) I have put out a blog post with financial breakdowns of my fringe festival experiences. I only spent time in Salmon Arm and Vancouver last year, but as I sit second on the waitlist for Vancouver Fringe this year, I figure I shouldn’t break the streak! So here’s how we did:

 

“I just want you to know, your show will stick with me forever. Thank you.” – a woman who recognized us at a diner, a couple of hours after a Salmon Arm performance

 

For 2018, I applied for a number of festivals with Hullaboo and The End of Everything. As is statistically probable, my lottery luck was not with me: Winnipeg Fringe (nope), Calgary Fringe for the first time instead of applying for Saskatoon (they take place at the same time) (nope), Victoria Fringe (nope), Nanaimo Fringe (nope), CAFF Lottery (nope), Edmonton Fringe (nope), and Vancouver Fringe (nope, but got in as a Bring Your Own Venue). I also submitted for Salmon Arm’s weekend-long ‘Theatre On The Edge’, which isn’t a Fringe as they select their entrants, but is otherwise similar to one.

Note that I have NEVER gotten into Edmonton or Winnipeg… I think that by now, including CAFF lotteries, I must be a startling 0 for 16 in lottery draws to get to those cities.

So, the tally for 2018? 0 for 7, mitigated by finding a BYOV for Vancouver Fringe and finding a juried festival that would take us.

Keep in mind that while I produced the show, all profits were to be shared between myself and the lovely Katie Purych (with our Stage Manager Bonnie Duff receiving a fee for Salmon Arm).

 

EXPENSES:

Failed Fringe Application Fees:   (application fees don’t come cheap!)
Winnipeg: -25.00$
Calgary: -35.00$
Victoria: -30.00$
Nanaimo: -25.00$
CAFF Lottery: -25.00$
Edmonton: Full fee of -761.25$, with 724.50$ returned six months later = -36.75$ (plus whatever interest I would have earned on that money in the interim)
Total: -176.75$

Edmonton Fringe continues to have a very awkward and irksome application fee system.

 

Salmon Arm Theatre On The Edge Expenses:
Festival fee: -225.00$
Gas money: -80.00$
Stage Manager fee: -100.00$ (Bonnie Duff adamantly refused to accept payment, was happy for the job training and adventure, demanded I put the fee towards paying those failed application fees.)
Total Salmon Arm Expenses: -305.00$

 

Vancouver Fringe Expenses:
Application fee: -50.00$
BYOV fee: -450.00$
Carousel Theatre Venue Fees: -895.00$
Postcards (1000): -74.05$
Carousel Theatre Taxes: -44.75$
Posters (25): -16.40$
Facebook ad: -20.00$
Tape for posters: -13.62$
Videographer: -60.00$
Total Vancouver Fringe Expenses: -1563.82$

 

Fortunately, a lot of the Hullaboo expenses – such as puppet creation and costuming – were covered in last year’s over 1600.00$ loss on putting up the show in Saskatoon.

Expenses not included:
– Food eaten / groceries bought
– Lost income from not working dayjobs

 

And now let’s look at what we earned!

INCOME:

Salmon Ticket sales (after festival took their percentage cut): +845.52$
Vancouver Fringe Ticket sales: +1564.00$

 

Which means that our overall profits were:

Salmon Arm: +540.52$ (with 220.26$ going to myself, 220.26$ to Katie Purych, and 100.00$ as per Bonnie Duff’s request, going toward paying failed festival fees)

Vancouver Fringe: +0.18$

0.18$.

 

Seriously. We made eighteen cents in Vancouver.

 

+1564.00$ in sales, with -1563.82$ in expenses.

 

We should be running a non-profit.

 

Katie respectfully refused to accept her nine cents of profit and told me to put it toward the next production. 

 

For those who are interested, here is how our Vancouver ticket sales spread out from performance to performance:
Exchange Vouchers (comps we gave out to a group that sends low-income families to shows): 5+0+0+5+5+0+0+0 = 15 (0.00$)
Super At Door / Superpass (comps): 1+2+2+1+1+6+2+1 = 16 (0.00$)
Rush Pass (comps for volunteers and performers): 0+7+2+0+14+8+1+5 = 37 (0.00$)
Half-Price Ticket (second show only) (11$): 12 (72.00$)
Frequent Fringer 10 or 30 Pack (9$): 1+0+0+2+2+1+1+3 = 10 (90.00$)
Frequent Fringer 4 Pack (10$): 0+0+3+0+3+0+1+0 = 7 (70.00$)
Regular Tickets (12$): 6+0+12+9+28+12+11+33 = 111 (1332.00$)

 

My Kindergarten Teacher!

And for a day by day breakdown, our audience sizes were:
13 – 21 – 19 – 17 – 53 – 28 – 16 – 42 .

Those 53 and 42 size audiences were huge confidence boosters. One of them also included BOTH my kindergarten teacher AND my high school drama teacher, who both loved the show. My kindergarten teacher said I was one of the most gifted kids she ever taught. My drama teacher overheard this and said something along the lines of, ‘Well, I wouldn’t go THAT far, but I’m glad to see you’re doing well’. 😛


Overall, we made +463.95$ this summer (with 220.26$ going to Katie Purych), which compares thusly to prior years:

2017: -296.62$
2016: -58.21$
2015: +897.63$ (due to fee for writing TITUS)
2014: +83.51$
2013: -1671.16$

All the gratitude I have in my heart goes to Katie and Bonnie for adventuring this past summer with me and giving Hullaboo and The End of Everything some life!

Hopefully he will emerge out from under the bed again sometime!

My 2016 Fringe: By The Numbers – Vancouver Edition


My 2016 Fringe: By The Numbers – Vancouver Edition

Hello!williamvstheworld-image-01

Every (2013) single (2014) year (2015), I put out a blog post with financial breakdowns of my fringe festival experiences. This summer, however, I took a break from the tour as a whole and only performed in Vancouver.

Before I get started, I just want to give Vancouver Fringe kudos for making the ticket costs more transparent this year, at least online, clearly separating the amount of each ticket price that is given to the performer versus the fringe festival fee attached to each ticket.

This year (2016), Vancouver Fringe had 100 shows – more than ever before, but fewer than the advertised number of 110 due to ‘Generation HOT’ and special event shows – and gave $260,213.00 in revenues to artists.

Divide that number by the number of shows, and the average revenue per company would be 2,602.13$ . Given how successful many companies are, it’s safe to peg the median revenue figure somewhere lower than that.

(thanks to Shantini Klaassen for getting these numbers to me.)

So let’s take a look at how I did compared to the average!:

Vancouver audience numbers (for William vs The World):
# of performances: 9
BYOV Venue capacity (Arts Umbrella): 31
Total # of audience members: 10 + 30 + 23 + 24 + 23 + 13 + 15 + 30 + 29 = 197.
Average # of audience members per show: 21.8
Total # of paying audience members: 4 + 17 + 15 + 20 + 13 + 10 + 8 + 18 + 19 = 124.
Average # of paying audience members per show: 13.78

Comp ticket breakdown:
# of Kids Up Front ticket donation: 12
(I gave four comp tickets to each of my first three shows to https://www.kidsupfrontvancouver.com/ , a charity that Vancouver Fringe partners with.)
# of Super Pass comps (given to those who billet artists – let artists stay with them): 1
# of Exchange Vouchers (another option for those who billet artists): 1
# of Kick Ass Pass comps (free fringing given out by the festival to staff and big donors): 3
# of Artist Request comps: 5
(I had a few friends arrive late to one show so I booked them comps for another, and I traded show tickets with another friend.)
# of ‘Comp-Advance’ (any comps booked in advance): 17
# of volunteer/artist rush comps (Vancouver Fringe has an awesome rush line system where volunteers and other artists can see non-sold-out shows for free): 34

williamvstheworld-image-02

EXPENSES:

Failed Fringe Application fees:
Saskatoon: -50.00$ (actually got in, but had to drop out.)
Orlando: -33.43$
Winnipeg: -25.00$
CAFF (Canadian Association of Fringe Festivals lottery): -25.00$
San Diego: -56.99$ (got in, but dropped due to potential border issues due to citizenship problems)
Nanaimo: -25.00$
TOTAL: -215.42$

Vancouver Fringe fees:
Lottery draw (did not get in): -50.00$
Vancouver Fringe BYOV fee: -450.00$
Arts Umbrella venue fee: -500.00$
Arts Umbrella-required extra venue insurance: -43.75$ (+time to find insurance broker)
TOTAL: -1043.75$

Other:

Photoshoot: 0$ (reused content from previous year.)
Packing tape for posters: -3.55$
25 Posters from Clubcard: -12.26$
1000 postcard handbills from ePrintFast: -75.28$
Chuck the Third (cactus prop/character): -8.95$
TOTAL: -100.04$

TOTAL EXPENSES:
-1359.21$

Expenses not included:
Fringe bar beers (5?): Roughly -27.50$
– Rent paid (as I live here)
– Food eaten
– Lost income from not working dayjobs (although during the festival I DID admittedly work one Science World shift, one SFU-Woodwards front of house shift, and put in a few hours on Richmond Arts Coalition items in my role there as Administrative Assistant.)

INCOME:20160906_135729_west-11th-avenue

Vancouver Fringe:
Frequent Fringer 4: 10$ per ticket = 0$ to the festival, 10$ to the artist.
Frequent Fringer 10 or 30: 9$ per ticket = 0$ to the festival, 9$ to the artist.
Full ticket price: 14$ = 3$ to the festival, 11$ to the artist.

# of Frequent Fringer 4 tickets sold: 5 tickets :: at 10$ per ticket = 50.00$
# of Frequent Fringer 10 + 30 tickets sold: 29 tickets :: at 9$ per ticket = 261.00$
# of full tickets sold: 90 tickets sold = 990.00$
Average amount per ticket, paid to the artist: 10.49$

Total: +1301.00$

FINAL FINANCIAL VERDICT: 1301.00$ – 1359.21$ = -58.21


Compare to 2015’s +897.63$ (due to fee for writing TITUS)
Compare to 2014’s +83.51$
Compare to 2013’s -1671.16$


Conclusion:

William vs The World is a harder show to sell than The Most Honest Man In The World, and I didn’t have any other festivals this year to build any sort of momentum or media push, so I expected a smaller turnout, and that happened. All the same, the only reason the number was negative this year was due to festival fees for festivals I ended up not getting into or dropping out of, so I’m content. It was a lot of fun to get to be a part of at least one fringe this year.

Felt like home.

 

williamvstheworld-image-03-cropped-700x350

And a final image of how I transported my set to and from Granville Island. 🙂

20160918_023855_west-11th-avenue

Personal Reassurance – State Of The Andrew

I don’t feel like a writer unless I am writing. I don’t feel like an actor unless I am auditioning or acting. And if I am not actively writing or acting, I can feel like I’m not doing much of anything with my life.

So with that in mind, every once in a while I need to remind myself both of what I’ve done recently and what is set as still to come. A career-wise State Of The Andrew, if you will. So as I feel all insecure and whatnot, let’s take a look at what I’ve actually been involved with this year:

****************

Several months: Cassie And Friends
Puppeteered a show about Juvenile Rheumatoid Arthritis in elementary schools (yes, with puppets) once a week for a while!

886924_594003430746922_3184563629082407803_o

January: The Undocumented Trial of William C. Hopkinson
A sold-out run of a socially important (and darn good) show that zero members of the theatre community saw. It was fascinating to work mostly within the Sikh community on this piece, both in creative collaborators and audience attendees. I also loved getting a chance to be in a non-musical show – only the second one I’ve had the opportunity of acting in (other than shows I’ve written myself) since I came back to Vancouver in 2011. (The other show was The Boys In The Band.)

January: OVATION! Awards
I performed a song from Carry On at the OVATION! Awards. And lost the best new musical award, alas. Three time nominee! Gotta get to Leonardo DiCaprio runner-up level status!

20160327_230122March: Richmond Arts Coalition
While not a creative exercise in itself, my part-time job at the Richmond Arts Coalition is 1000% about supporting other artists. Which is nifty.

 

March: The 2nd Annual 24-Hour Musical Theatre SMACKDOWN Competition
My team won! In the span of a day, we put together a 20 minutes+ musical with required elements such as The CN Tower, the 1930’s, a rubber horse head mask, and a song style that I can’t remember. I was the head book-writer for our group. SO MUCH FUN. And I am frankly astonished that our team took the prize, given that the stiff competition included incredibly talented and witty theatre creators like Sebastian Archibald! (I am now the only person to be on both winning teams from year one and two!)

April: The Mad Tea Party Cabaret
Performed The Unbirthday Song as The King of Hearts at a fundraiser cabaret.

May/June: VanDeca performances
I took on the challenge this year of performing in a choir (alongside my little sister!).

AndrewWade_Diamond'sEdgePhotography_WEB

May: People Like Us
A chance to sing songs I’ve always wanted to sing (Quiet from Matilda, Falling Slowly from Once, Sea of Pebbles from TITUS), and to raise money for a good cause (Myalgic Encephalomyelitis/Chronic Fatigue Syndrome and Fibromyalgia), as well as an opportunity to connect with a grassroots opera company run by friends.

June: The Solstice Arts Festival – The Hatter and William vs The WorldIMG_20160618_140119
I offered to perform two different one-man-shows in two days, which was perhaps not the best for my sanity, but it made for a solid challenge. It turns out that relearning two hours solid just-me-talking takes a lot of hard work! Especially as I hadn’t performed The Hatter in two and a half years, and had only once taken this version of William vs The World to a festival. It was lovey to get another chance to perform in Port Alberni, especially in this otherwise fringe-tour-less summer.

 

June: TITUS!: The Light and Delightful Musical Comedy of Titus Andronicus – Edits
Finished the words side of rewrites for TITUS, coming to The York Theatre this month! The show is my dear, dear baby, in two act form for the very first time.

June: Elkwalk
Puppeteered some giant Irish Elk skeleton puppets around downtown at 3am one night. As ya do.

July: Student Films
In July I began auditioning in earnest for student film projects in order to get more screentime under my belt. Nothing has been filmed yet. There have been complications around scheduling due to my dayjobs and other performance commitments — apparently all student films only want to record on Saturdays and Sundays!

July: La Serva Padrona
Opera Mariposa asked me back to be in an actual opera! Admittedly in a non-singing, non-speaking clownish servant character role, but I was onstage for the majority of the show. I never saw a script, and only vaguely knew what the other characters were saying (in archaic Italian). I functioned off a loose set of ‘be here when this happens, there when that happens’ choreography, and otherwise follow the specific instructions to steal focus from the singers and try to be as ridiculous as possible. SO. MUCH. FUN.

Fakespeare-Festival-Photo-3-768x548

August (to come): TITUS! The Light and Delightful Musical Comedy of Titus Andronicus
Come! Please do!

August (to come): Gorepalooza IV
I am currently slated to wrestle in a kiddy pool filled with fake blood as an over-the-top pro wrestling character. Too fantastic to NOT do.

September (to come): The Mad Hatter
I will be roaming around the Richmond World Festival as The Mad Hatter for a few hours.

September (to come): Who Killed Kraft Bier?
I will be a character in a one day site-specific show that has people travelling around, drinking beer!

WilliamvsTheWorld - image 01September (to come): William vs The World at Vancouver Fringe
Come! Please do!
Here’s the blurb:

William has built for himself a perfect fortress of solitude. A dream job at a geek store and all the time he could want to watch superhero cartoons, become the ultimate Dragonborn, and avoid other people. But how will William and Chuck (his cactus) survive when their perfect world collapses?

Performing September 7th-17th at Arts Umbrella on Granville Island, as part of the Vancouver Fringe Festival!

****************

Looking at it, I feel I would be happier now if I had devoted more time this year to writing (perhaps at the expense of a few paying-the-rent dayjob shifts) and I need to get better at making this screenacting thing happen. That said, while I haven’t worked a long contract this year, I can’t say I haven’t been active.

What do you think – Am I adequately maintaining my theatre creator credibility? Am I accomplishing anything at a rate at which future accomplishment is inevitable? Am I just spinning my wheels? Inquiring insecurities want to know! 🙂

Cheers,
Andrew

My 2015 Fringe Tour: By The Numbers!

 
 
My 2015 Fringe Tour: By The Numbers!
 
As it is tax season, I am finally getting to my fringe receipts for last summer.
 
These are the numbers with which Andrew Wade traveled to five different cities and performed in their Fringe Festivals.
In 2013, I estimated that I SPENT 1671.16$ more on my tour in expenses than I earned.
In 2014 I figured that I earned a grand total of 83.51$ after travelling through five festivals.
 
So how did I do on my summer tour of 2015?
 
 

Toronto audience numbers
(for The Most Honest Man In The World):

The Most Honest Man In The World - option 2b - Copy# of performances: 7
Total # of audience members: 156
(this number is actually lower — skewed by artist comps not used by people for 1st and 2nd performances)
Average # of audience members per performance: 22 (without 1st comps: 17)
# of comps given away to 1st show to try and build word of mouth: 30
# of comps given away to 2nd show to try and build word of mouth: 10
# of comps to media: 3
# of artist comps (it is SUPER awkward to get other artists comps in Toronto): 5
# of comps to outreach (including to a group of new immigrants): 21
# of comps to VIPS (like artistic directors): 9
# of comps to volunteers: 11
Total # of paying audience members: 11 + 5 + 7 + 9 + 4 + 15 + 15 = 66
Average @ of paying audience members per performance: 9
 

Saskatoon audience numbers
(for William vs The World):

WilliamvsTheWorld - image 01# of performances: 7
Total # of audience members: 120
Average # of audience members per performance: 17
# of comps to fringe staff: 0
# of comps to fellow performers: 37

# of comps to media: 1
# of volunteer comps: 20
Total # of paying audience members: 6+11+8+11+8+6+11 = 61
Average # of paying audience members per performance: 9

(last year’s average of paying ticket holders for Honest Man in Saskatoon was 21.)
 
Nanaimo audience numbers
(for The Most Honest Man In The World):

# of performances: 6
Total # of audience members: 82
Average # of audience members per performance: 14
# of comps to VIPs: 13
# of comps to ‘Buck’ (volunteer bucks?): 6
# of comps to artists via password: 9
Total # of paying audience members: 0 + 14 + 11 + 12 + 6 + 9 = 54
(yes, I had zero paying ticket holders to my first performance. Seven comps, though.)
Average # of paying audience members per performance: 9
 
Victoria audience numbers
(for The Most Honest Man In The World):

# of performances: 6
Total # of audience members: 26 + 19 + 34 + 25 + 18 + 47 = 169
Average # of audience members per performance: 28
# of comps: 11 + 4 + 6 + 8 + 6 + 10 = 45
Total # of paying audience members: 124
Average # of paying audience members per performance: 21
 
Vancouver audience numbers
(for The Most Honest Man In The World):

(Note: the venue could only hold between 30-39 people. The capacity expanded mid-run.)
# of performances: 8 (due to being a BYOV)
Total # of audience members: 238
Average # of audience members: 30
Smallest house: 9
Second smallest house: 25. No one comes out to a 1pm Saturday show apparently.)
# of advance comps: 15
# of artist’s choice comps (videographer): 1
# of comps plus membership purchase: 10 (no income to me on these.)
# of comps to media: 2
# of comps to Rush Passes: 38
# of comps to Super Passes: 5
# of comps to Kick Ass Passes: 6
# of comps to Golden Ass Passes: 3

# of Frequent Fringer 10 or 30 packs: 11
# of Frequent Fringer 4 packs: 11
# of regular tickets sold (with or without memberships): 13 + 12 + 2 + 12 + 22 + 19 + 31 + 25 = 136
Average # of paying audience members per performance: 17

(Vancouver has a LOT of ticket categories!)
 
 
Honest Man advertisement for TITUS program
 
 
EXPENSES:
 
 
Failed Fringe Application Fees:
Winnipeg: -20.00$
Edmonton: -26.25$
CAFF: -25.00$
Total: -71.25$

Toronto Fringe Expenses:
Application fee: -27.50$
Festival fee: -750.00$
Flight to Toronto: -334.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: -50.55$
Weekly transit pass: -40.75$
Gift of pillow for billet: -10.00$
Booze = -10.00$
1/2 of cost of flight to Saskatoon: -121.65$
1/2 of Baggage fee of flight to Saskatoon: ~-16.58$
Total: -1374.30$
 
Saskatoon Fringe Expenses:
11780505_10153160690958155_1082156576_n
Festival Fee: -730.00$
1/2 of cost of flight to Saskatoon: -121.65$
1/2 of Baggage fee of flight to Saskatoon: ~-16.58$
Photoshoot cactus prop: -5.59$
Chuck the Cactus in Saskatoon: -11.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: -53.94$
Bottle of Fireball Whiskey for my spoof on Spoof Night: -15.95$
Booze = -6.00$
Flight home from Saskatoon: -185.98$
Baggage fee from Saskatoon: -26.25$
Total: -1186.21$

 
Nanaimo Fringe Expenses:
Application Fee: -25.00$
Festival Fee: -175.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (500) from ePrintFast: -39.98$
Booze: -9.26$ + -5.70$ + -6.30$ + -20.00$ = -41.26$
Ferry to Nanaimo (with bike): -18.85$
Ferry from Nanaimo (with bike): -16.85$
Total: -330.21$

 
Victoria Fringe Expenses:
Festival application fee: -28.00$
Festival fee: -572.00$
Poster printing (25) from Clubcard: -13.27$
Rechargeable batteries for blood pressure monitor: ~-19.00$
Handbills (1000) from ePrintFast: -44.07$
Booze from the store: -25.37$
Other booze: -7.40$ + -10.00$ = -17.40$
Ferry to Victoria: -16.70$
Ferry from Victoria: -16.70$
Ferry from Nanaimo (had to head down to Victoria via the mainland mid-Nanaimo-festival for a promo): -16.70$
Bus tickets to/from the Showdown Preview: -6.00$
Bus from ferry: -2.50$
Bus to ferry: -2.50$
Ferry back to Nanaimo: -16.85$
Total: -813.76$


 
Vancouver Fringe Expenses:
Application fee: -50.00$
BYOV Festival fee to the Fringe: -450.00$
BYOV Festival fee to Arts Umbrella: -400.00$
Poster printing (25) from Clubcard: -13.27$
Handbills (1000) from ePrintFast: 44.07$
Booze: -11.00$
Total: -968.34$

 
Other Expenses:
Travel insurance (admittedly including a two week visit to the States) = -91.98$
Professional photoshoot with Dominic Chan for both shows: -140.00$
Foamcore Posterboards (for all Honest Man shows): -22.29$
Index Cards (for all Honest Man shows): -7.04$
Total: -261.31$
 
Expenses not considered:
Rent paid back home
– Groceries while on tour and between festivals, at home
– Lost income from not working my dayjobs
 
TITUS-banner2-1-980x380
 
 
INCOME:
 
Toronto Fringe:
Advance Ticket Price: 12$ with 2$ Admin fee = 10$ to artist
Full Ticket Price: 10$
(which they thankfully didn’t advertise so much this year as in years past as being amazing because it has never gone up in 20 years, to which all artists respond with ‘inflation is a real thing, you guys’…)
5-Play Ticket Price: 8$
Advance Pass Ticket Price: 7.5$
10-Play Ticket Price: 7.5$

Advance Pass (’10SP85′ and ’10SPOF’ on paysheet) ticket sales: 9 = 67.50$
10-Play ticket sales: 1 = 7.50$
5-Play ticket sales: 1 = 8.00$
At Door and FP (??) ticket sales: 7 + 4 + 4 + 8 + 4 + 14 + 14 = 55 = 550.00$

Average amount per bought ticket, paid to the artist: 9.60$
Total: 633.00$
 
Saskatoon Fringe:
(all numbers confused by the festival removing GST from payout)
Full Ticket Price: 14$
5 Pack Ticket Price: 13$
10 Pack Ticket Price: 12$
Admin fee per ticket: -2$
Artist take-home of ticket price: 10$-12$
Advance ticket sales (14$ – 2$ = 12$ per ticket): 10 tickets = 120.00$
5 Pack ticket sales (13$ – 2$ = 11$ per ticket): 2 tickets = 22.00$
10 Pack ticket sales (12$ – 2$ = 10$ per ticket): 6 tickets = 60.00$
Ticket sales at door (14$ – 2$ = 12$ per ticket): 43 tickets = 516.00$

GST awkwardly deducted (the only festival to do so): -39.99$
Audience donation!: 10.00$
Found a 20$ bill in a gutter one night: 20.00$

Average amount per bought ticket, paid to the artist: 11.77$
Total: 708.01$

 
Nanaimo Fringe:
Full Ticket Price: 12$
Festival Pass Ticket Price: 8$
Advance ticket sales (12$): 7 = 84.00$
Regular ticket sales (12$): 15 = 180.00$
Festival pass ticket sales (8$): 32 = 256.00$

Average amount per bought ticket, paid to the artist: 9.29$
Total: 520.00$

 
Victoria Fringe:
Full Ticket Price: 11$
‘Munch’ Ticket Price: 11$
Frequent Fringer Ticket Price: 8$
(I did not elect to use discounted tickets for students/seniors, which was an option.)

Total Frequent Fringer ticket sales: 9 = 72.00$
Total Full + Munch ticket sales (advance and at the door): 115 = 1265.00$

Average amount per bought ticket, paid to the artist: 10.79$
Total: 1337.00$


 
Vancouver Fringe:
Full Ticket Price: 14$
Frequent Fringer 4 Ticket Price: 13$
Frequent Fringer 10/30 Ticket Price: 12$
Admin fee per ticket on all tickets: -3$
Artist take-home of ticket prices: 9$-11$

Total Frequent Fringer 10 or 30 pack ticket sales (9$ per ticket to artist): 11 = 99.00$
Total Frequent Fringer 4 pack ticket sales (10$ per ticket to artist): 11 = 110.00$
Regular ticket sales (11$ per ticket to artist): 136 = 1496.00$
Total Vancouver ticket sales to artist: 1705.00$

Average amount per bought ticket, paid to the artist: 10.80$
 
Income for writing TITUS: The Light and Delightful Musical Comedy of Titus Andronicus: 1000.00$
Total: 2705.00$

 
 
Honest Man - wide arms 700x350
 
 
Total Expenses (including travel costs):
Failed Fringe application fees: -71.25$
Toronto expenses: -1374.30$
Saskatoon expenses: -1186.21$
Nanaimo expenses: -330.21$
Victoria expenses: -813.76$
Vancouver expenses: -968.34$
Other expenses: -261.31$
 
Total: -5005.38$
 
 
Total Income:
Toronto income: 633.00$
Saskatoon income: 708.01$
Nanaimo income: 520.00$
Victoria income: 1337.00$
Vancouver income: 2705.00$
Total: 5903.01$

 
 
FINAL FINANCIAL VERDICT: +897.63$
(due entirely to the 1000$ fee paid for writing TITUS.)

 
Compare to 2014’s +83.51$
Compare to 2013’s -1671.16$
 
 
Conclusion:
It seems that as a producer/performer, I am still only a roughly break-even fringe artist. Plane tickets are expensive, Toronto is a hard nut to crack, and Saskatoon doesn’t want a show-in-progress.
 
As a writer, well, it seems I need to get commissioned to write shows more often.
 
 
WilliamvsTheWorld - image 02
 
 
Other numbers:
 
According to Toronto Fringe…
Total # of ticket sales at Toronto Fringe, according to them: 64,000.
Total # of dollars returned to Fringe artists, according to them: 467,000$.
Therefore, average ticket price return for an artist for Toronto Fringe: 7.30$ per ticket ‘sold’.
Note: this is below the supposed minimum of 8.5$ that an artist should be receiving from 10-play-pass purchasers, which implies that the festival heralds comp/free tickets as ‘sold’ tickets in its marketing.
 
5: TITUS: The Light and Delightful Musical Comedy of Titus Andronicus received a FIVE STAR REVIEW from The Vancouver Sun! It was also Picked as a Pick Of The Fringe!
 
3.5: The number of stars this iteration of William vs The World received from the StarPhoenix in Saskatoon.
 
17: I have been a part of 17 different fringe festivals since 2011. (2011: Victoria, Vancouver. 2012: Victoria. 2013: London, Ottawa, Toronto, Saskatoon. 2014: Port Alberni, Regina, Saskatoon, Victoria, Vancouver. 2015: Toronto, Saskatoon, Nanaimo, Victoria, Vancouver. )
 
22: I have been a part of 22 different Fringe festival shows since 2011. (Directed BFA: The Musical! and Clutter and Contamination, Acted in Henry V, Stage-managed Sonnets For An Old Century, Wrote TITUS.)
 
 
Assorted Thoughts:
 
This summer began AWFUL and ended wonderfully. I was super worried after Toronto and Saskatoon, though. Ooof.
 
I can’t get my footing at Toronto Fringe. I just don’t know how to reach an audience there. I felt I had a good show, I had an amazing reception from audience members who came, but never found traction. Not sure I’ll go back unless I’m working with a local Torontonian.
 
Also, the Tarragon Theatre is ridiculously stingy with their furniture. I needed two chairs and a surface to put things on. I had to go wandering on garbage day to find chairs people were throwing out, because the theatre was unwilling to lend me a couple of their own. And then carry those back to my billet on my back to be hosed down/cleaned. Boooo.
 
Toronto Fringe is still THE WORST for trying to get other artists to see your show… they essentially don’t allow any artist comps unless you give them a specific name of a specific person hours before your show begins. Which just isn’t practical. And they wouldn’t let us artists all use a given name as a password of sorts, either. We tried.
 
I had one AMAZING experience at Toronto Fringe, though… a man came up to me after the show, in tears. He actually fell to his knees, then cried into my shoulder a bit. He was a new immigrant from Bolivia who really connected to a moment in the middle of my show when I talk about being the new person to French Immersion, knowing no one, and what courage it takes to do something as simple as start a conversation. It’s moments like that that are why I perform.
 
Okay, and moments like the night in Nanaimo when a pretty lady kissed me on the cheek after a night of karaoke. I’m a sucker for things like that.
 
And the dozen-deep cuddle-puddle of fringe artists by the bridge in Saskatoon at 3am.
 
My Saskatoon show was a rushed job. I fully admit it. I ended up with a good show, but I spent my first while in town finishing and memorizing the script… it’s a good show now, and it’ll be great when I revise it further for Vancouver Fringe this upcoming summer, but aye… I was inside learning lines instead of outside handing out flyers, and the numbers show this. I’m still not sure how to best market the show.
 
This year’s Saskatoon Fringe had the potential to be much the same, so I dropped out. I’ve done the last-minute-build challenge. The idea I’m percolating… I want to give it a year to workshop at home and improve and grow.
Saskatoon’s Spoof Night is still the best part of the entire Fringe tour.
 
Nanaimo Fringe had a steep discount for festival passes, lowering the actual ticket price considerably from the 12$ sticker price.
 
500 Handbills is about 350 handbills too many for Nanaimo.
 
Handbill cost variation is due to where they were being shipped (Saskatoon vs Toronto vs Vancouver) and due to whether they were being shipped together with other orders or separately.
 
The gamer in me loves that my final payout in Victoria was 1337.00$ (1337 = LEET = Elite)
 
Colin Thomas, the big Vancouver reviewer, saw Honest Man in Victoria, and liked it! Well, his review was essentially ‘This was much better than his last show.’ Which I guess is a compliment. He didn’t much care for The Hatter.
 
Vancouver Fringe was my first time ever selling out a house. Granted, it was a house of fewer than 40 seats, but still. Thank you.
 
Also, thank you to the tiny Vancouver Fringe audience of other performers who were willing to catch a Saturday afternoon performance just so that I wasn’t doing the show for two people. I put out a message on the fringe facebook thread and a half-dozen kind souls came over to see the show with them. I love this community.
 
It’ll be hard to see everyone else’s adventures on the tour this summer as I mostly take a backseat.
 
I am trying to get a venue lined up for a couple more performances of The Most Honest Man In The World here in town. Let me know if you have any leads (or can get the Dusty Flowerpot to get back to me)!
 
If you missed TITUS, it’s being remounted at The York this August! And a re-invigorated and refocused William vs The World will be at the Arts Umbrella once more for Vancouver Fringe.
 
 
Nanaimo Fringe wall of love 06crop
 
 

The final leg of the tour

Hello!

Victoria Fringe closed on Sunday, followed on Monday by my moving from Richmond to Vancouver, followed on Tuesday by my tech rehearsal and opening night for Vancouver Fringe. Today I’m typing this out at a dayjob, performing in a Fringe Flame storytelling event this evening, and then both of my Vancouver Fringe shows open tomorrow night! Life keeps running forward. Eventually I hope to buy groceries.

Vancouver is the sixth and final leg in my 2015 summer tour (through Toronto Fringe, then an unfringey stop in Ann Arbor, then Saskatoon Fringe, then Nanaimo Fringe, and then Victoria Fringe), which has kept me more or less away since the end of June. I have much to reflect upon and write about, I’m sure, but reflection is something to be done after the fact! For now, still running around like a silly, silly man.

If you’re at all interested in coming to check out what I’ve been up to, here is some show information for both TITUS and Honest Man in my new home city!

The Most Honest Man In The World is a self-produced personal storytelling show about my life-long obsession with honesty and living life genuinely. If you ever wanted to know far too much about me, here’s your chance. This is the program blurb:

“In this life-long love story about the pursuit of honesty over all happiness, Andrew Wade builds a working lie detector machine and straps himself in. Using stories, music, apps, mementos, and tap shoes, Wade looks at old relationships and insecurities as he tries to learn how to honestly let go. What do you need to let go of?”

I ALSO have spent much of this past year writing the book and lyrics for a commissioned work, TITUS: The Light and Delightful Musical Comedy of Titus Andronicus, being produced by Awkward Stage Productions! In it, I take possibly Shakespeare’s grisliest play and aim to make it… happy! Here’s the program blurb:

BLOOD, GORE, DISMEMBERMENT.
Made you look! Now imagine it all set to music. Shakespeare’s grizzliest play renewed into the giddiest musical, exploring why violence is so darn entertaining. Appalled? Offended? But you know you want to see it. So tap and sing along to TITUS—more than a parody, more than an adaptation—it’s a bloody grand time. World premiere inspired by Monty Python, Conan, ‘90s rock, Parker & Stone, and classic slapstick. TITUS is a dark struggle for power and revenge—but why slit a throat when you can sing and dance right?

Information for both shows is below.

******

The Most Honest Man In The World - option 2b - Copy

The Most Honest Man In The World

LOCATION:
Arts Umbrella, Granville Island,
1286 Cartwright Street

TICKETS:
14$ + Fringe Membership
Available online at vancouverfringe.com and at the door.

SHOWTIMES: (show length: 65 minutes)
September 10th (Thurs) – 9:45pm September 15th (Tues) – 8:00pm
September 12th (Sat) – 8:00pm September 17th (Thurs) – 6:15pm
September 13th (Sun) – 1:00pm September 18th (Fri) – 6:15pm
September 13th (Sun) – 9:45pm September 19th (Sat) – 4:30pm

“This is a story about how to figure out the kind of truth that only art can help us understand, the kind we have to search within ourselves to figure out… it’s a wonderful, heartbreaking journey to go on with him.”
– myentertainmentworld.ca

and…

TITUS-banner2-1-980x380

TITUS: The Light and Delightful Musical Comedy of Titus Andronicus

LOCATION:
Firehall Arts Centre,
280 E Cordova St, Vancouver

TICKETS:
14$ + Fringe Membership
Available online at vancouverfringe.com and at the door.

SHOWTIMES: (show length: ~75-90 minutes)
September 10th (Thurs) – 8:00pm September 17th (Thurs) – 10:00pm
September 12th (Sat) – 7:30pm September 18th (Fri) – 5:00pm
September 13th (Sun) – 2:00pm September 19th (Sat) – 7:45pm
September 15th (Tues) – 6:30pm September 20th (Sun) – 2:45pm

Happy to be back home to share my shows with family and friends. Let me know what you think!

Cheers,
Andrew Wade

My 2014 Fringe Tour: By The Numbers





My 2014 Fringe Tour: By The Numbers!


The numbers wherein Andrew Wade travelled to five different cities and performed in their Fringe Festivals. Last year, my first summer touring, I estimated that I spent 1671.16$ more on my tour and expenses than I earned. How about this year?




Port Alberni audience numbers (for The Hatter):
(audience numbers not provided by festival)
# of performances: 2
# of paying audience members: ??? (estimate: ~27)
Average # of paying ticket holders per show: ??? (estimate: ~13)
Average # of audience members (including comps): ??? (estimate: ~20)


The Hatter onstage in Regina - Photo by Shelby Lyn LoweRegina audience numbers (for The Hatter):
# of performances: 5
Total # of audience members: 110
Average # of audience members (including comps): 22
# of comps: 9+9+7+5+2 = 32
# of paying audience members: 22+14+10+16+16 = 78
Average # of paying ticket holders per show: 15.6


Saskatoon audience numbers (for The Most Honest Man In The World):
# of performances: 7
Total # of audience members: 219
Average # of audience members (including comps): 31

# of comps to fringe staff: 3
# of comps to fellow performers: 30
# of comps to media: 2
# of promo vouchers (?): 23
# of volunteer comps: 15

# of advance tickets sold: 20
# of paying audience members: 146
Average # of paying ticket holders per show: 21


Victoria audience numbers (for The Hatter):
# of performances: 6
Total # of audience members: 14+19+29+12+9+9 = 92
Average # of audience members (including comps): 15

# of comps: 4+6+12+3+2+6 = 33

# of full price advance tickets: 2
# of discounted advance tickets: 5
# of Muncher tickets (could be advance or at door, full price): 5
# of full price tickets at door: 20
# of discounted tickets at door: 23
# of Frequent Fringer (extra discounted) tickets: 4
Total # of paying audience members: 59
Average # of paying ticket holders per show: 10


Vancouver audience numbers (for The Hatter):
# of performances: 6

# of media comps: 1
# of volunteer comps: 6
# of performer rush comps: 21
# of artist comps (ones I gave out): 14
# of miscellaneous comps (?): 19
Total # of comps: 61

# of full price advance tickets: 50
# of 1/2 price advance tickets: 13
# of paying audience members: 133
# of total audience members: 194
Average # of paying ticket holders per show: 22
Average # of audience members: 32

Photo: Erin Aberle-Palm
Photo: Erin Aberle-Palm



EXPENSES:


Failed Fringe Application Fees:
Edmonton: -36.75$
Winnipeg: -20.00$
Montreal: -55.00$
Seattle: -28.42$
CAFF Lottery: -25.00$
Total: -165.17$


Port Alberni Expenses:
Application fee: Free (First come, first serve)
Festival fee mailing: -0.66$
Festival fee: -200.00$
Cost per performance = -100.00$
Tea: -3.56$
500 Handbills (business cards): -29.39$
Travel to Port Alberni (ferry): -16.90$
Travel away (ferry): -16.90$
Ride from ferry to Port Alberni: -20.00$
Total: -287.41$


The Hatter - Port Alberni newspaperRegina Expenses:
Application fee: -25.00$
Festival fee: -575.00$
Cost per performance = -120.00$
Packing tape: -13.43$
Tea/batteries: -3.20$
Styrofoam cups: -4.49$
Booze: -8.05 + -6.50 = -14.55$
1000 Handbills (business cards): -50.92$
25 posters: -22.62$
Gift to billet: -9.69$
Gift to fellow performer: -3.14$
Travel (Flights to Regina and back home to Vancouver): -388.76$
Extra flight travel cost (to and from) of taking a second suitcase full of props: -42.00$
Total: -1152.80$


Saskatoon Expenses:
Application fee: None (first come, first served)
Festival fee: -710.00$
Cost per performance = -101.43$
Prop (book ・Homeland): -8.35$
Props (Batteries) / grooming: -15.86$
Asparagus for spoof night skit: -0.40$
1000 Handbills (business cards, late getting them printed): -57.74$
25 posters: -18.67$
Gift to billet: -5.48$
Travel (Flights to Saskatoon and back home to Vancouver): -365.66$
Total: -1182.16$


Victoria Expenses:
Application fee: -28.00$
Festival fee: -572.00$
Cost per performance = -100.00$
Board game cafe day: -5.00$
Beer: -6.50$
Props (styrofoam cups): -3.74$
Bowling and pool with fellow fringers: -12.85$
Medical expenses: -38.12$
1000 Handbills (business cards): -35.93$
25 posters: -18.67$
Travel to (ferry+bus ticket): -19.25$
Travel away (ferry): -16.75$
Total: -756.81$


Vancouver Expenses:
Application fee: -50.00$
Festival fee: -750.00$
Cost per performance = -133.33$
Styrofoam cups: ~ -6.00$
Beer: -5.00$
1000 Handbills (postcards ・so I could fit a map on them to the venue): -83.84$
My portion of venue handbill (shared with other companies): -60.00$
25 posters: -18.67$
Bus tickets to reach my venue: -19.20$
Food bank donation (a percentage of ticket sales): -39.65$
Total: -1032.36



Expenses not considered due to working shifts between festivals:
Rent back home, groceries both at home and on tour.


IMG644b

INCOME:


Port Alberni:
Ticket Price: 10$
Artist take-home of full ticket price: 10$
Full festival pass (84$ for 115$ value) = 27% off ticket price
# of full festival passes used = ???
Average amount per ticket paid to me: ???
Total payout from festival: 246.50$
Total: 246.50$

The Hatter in Port Alberni - photo by Cara Baldwin 02
Regina Income:
Ticket Price: 10$
Artist take-home of ticket price: 10$
Average amount per ticket paid to me: 10$
Total payout from festival: 780.00$
Donation from a lovely and beautiful friend to get me to fly rather than greyhound: 200.00$
Total: 980.00$


Saskatoon Income:
(all numbers confused by additional GST reductions)
Full Ticket Price: 14$
Frequent Fringer Ticket Price: 12$
Admin fee per ticket = 2$
Artist take-home of full ticket price: 12$
Artist take-home of Frequent Fringer ticket price: 10$

Advance ticket sales (14$ – 2$ = 12$ per ticket): 20 tickets = 240.00$
Frequent Fringer (12$ – 2$ = 10$ per ticket): 44 tickets = 440.00$
Ticket sales at door (14$ – 2$ = 12$ per ticket): 82 tickets = 984.00$

GST awkwardly deducted: -93.13$

Progression of income per performance:
75.43 —> 73.62 —>290.76 —> 294.48 —> 298.38 —> 330.48 —> 207.72$

Average amount per ticket paid to me: 10.76$
Total payout from festival: 1570.87$
Total: 1570.87$


Victoria Income:
Full ticket price: 11$ (+ 6$ Fringe Button)
Students/Seniors discount ticket price: 9$ (+ 6$ Fringe Button)
Frequent Fringers discount price: 8$ (+ 6$ Fringe Button)
Artist take-home of ticket price: 11$/9$/8$
Advance ticket sales (full price): 2 tickets @ 11$ = 11.00$
Advance ticket sales (discount): 5 tickets @ 9$ = 45.00$
Ticket sales at door (full price): 20 tickets @ 11$ = 220.00$
Ticket sales at door (discount): 23 tickets @ 9$ = 207.00$
Munch card ticket sales: 5 tickets @ 11$ = 55.00$
Frequent Fringer ticket sales: 4 tickets @ 8$ = 32.00$

GST awkwardly deducted (5%): 4.81+5.90+8.14+4.05+3.29+1.48 = -27.67$

Scary Progression of income per performance:
96.19 —> 118.10 —> 162.86 —> 80.95 —> 65.71 —> 29.52$

Average amount per ticket paid to me: 9.85$
Total payout from festival: 581.00$

Total: 581.00$


Vancouver Income:
(complicated by having one half-price performance)
Ticket Price: 14$ + 5$ Membership
Admin fee per ticket = 3$ (+membership)
Artist take-home of ticket price: 11$

Advance full price ticket sales (14$ – 3$ = 11$ per ticket): 7+6+7+12+13= 45 tickets @ 11$ = 495.00$
Advance half-price ticket sales (Half of 11$ = 5.50$ per ticket): 13 tickets @ 5.50$ = 71.50$
Advance 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 1 ticket @ 10$ = 10.00$
Advance 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 2+1+1+3= 7 tickets @ 9$ = 63.00$

Day-of full price ticket sales (14$ – 3$ = 11$ per ticket): 9+5+5+12+18 = 49 tickets @ 11$ = 539.00$
Day-of half-price ticket sales (Half of 11$ = 5.50$ per ticket): 8 tickets @ 5.50$ = 44.00$
Day-of 4-pack Frequent Fringer ticket sales (10$ to me per ticket): 5 tickets @ 10$ = 50.00$
Day-of 10-pack Frequent Fringer ticket sales (9$ to me per ticket): 5 tickets @ 9$ = 45.00$

Happier Progression of income per performance:
199.00 –> 115.50 –> 167.00 –> 179.00 –> 273.00 –> 388.00$

Average amount per ticket (excluding half-price day) paid to me: 10.77$
Total ticket payout from festival: 1321.50$
Minus food bank donation: -39.65$
Total: 1281.85$

photo credit: Michelle Berg
photo credit: Michelle Berg

Total Expenses (including travel costs):
Failed Fringe application fees: -165.17$
Port Alberni expenses: -287.41$
Regina expenses: -1152.80$
Saskatoon expenses: -1182.16$
Victoria expenses: -756.81$
Vancouver expenses: -1032.36
Total: -4576.71$


Total Income:
Port Alberni income: 246.50$
Regina income: 980.00$
Saskatoon income: 1570.87$
Victoria income: 581.00$
Vancouver income: 1281.85$
Total: 4660.22$


Final financial verdict: A positive financial figure of 83.51$ !
Compared to last summer:
 1754.67$ better off.




Other numbers:


Hours spent flying or on layover in airports: 4h13m + 2h10m + 5h11m + 5h35m = 17h9min.
Hours that I would have otherwise spent on greyhound busses: 26h+26h+29h+29h = 110h
Extra money spent flying versus greyhounding: 754.42$ – 388.46$ = 365.96$
Money earned in Richmond/Vancouver on days that would have been spent greyhounding/recovering = ???


Dayjob shifts worked in the 12 days while back home between Regina and Saskatoon fringes: 5.
Dayjob shifts worked in the 8 days while back home between Saskatoon and Victoria fringes: 9.


Days away: 3 + 10 + 15 + 12 + (home during Vancouver Fringe) = 40
Homes graciously opened to me to stay in: 4.


Last year, in its first year as a festival, the Alberni Valley Fringe Festival had 929 people attend performances. This year, it had only 488 audience members.

Courtesy of Shelby Lyn Lowe
Courtesy of Shelby Lyn Lowe

Vancouver is a lot more expensive for both audience members and performers, per performance, than any other fringe festival. Most festivals opt for EITHER a membership/button fee, OR a portion of each ticket, but Vancouver is taking both. Its put-your-name-in-the-hat fee of 50$ is the second-highest in the country (Montreal has a 55$ fee). Both seem expensive  for what they are – an ‘are you serious’ fee for putting a name in the festival’s lottery. And at  least one other performing group expressed surprise to me, after the festival was done, that Vancouver was taking 3$ from each ticket. This detail was not effectively communicated to artists. All that said, Vancouver  was still one of my two profitable festivals this summer.


# of stars in the first ever (and only) review for The Most Honest Man In The World (StarPhoenix): 4 (out of five)
# of stars in a review for The Hatter that came out four days after my tour ended (The Peak): 4.5 (out of five)


Pay for directing  Clutter and Contamination  for Vancouver Fringe: 125.00$


Not sure half-price and discounted tickets are worth it. I didn’t see an appreciable-enough bump up in audience numbers. I probably won’t try them again.


Total # of times performing one-man-shows at fringe festivals: 11
(William vs The World  = 1,  The Hatter  = 9,  The Most Honest Man In The World  = 1)
Total # of fringe festivals I have been involved in: 12
(2011: Victoria, Vancouver. 2012: Victoria. 2013: London, Ottawa, Toronto, Saskatoon. 2014: Port Alberni, Regina, Saskatoon, Victoria, Vancouver.)
Total # of fringe shows I have been involved with (acting, stage managing, or directing): 15
(includes directing  BFA: The Musical!, acting in  Henry V,  and  stage-managing  Sonnets for an Old Century)


# of awards given out, total, at the 2014 Port Alberni Fringe Festival: 2
(People’s Choice Award, and Best Quote)
# of awards won by  The Hatter  at the 2014 Port Alberni Fringe Festival (total): 2
(People’s Choice Award, and Best Quote:  ‘God Shave The Queen’)




Assorted Thoughts:


To get an accurate gauge of my anxiety meter as each fringe festival went on, look at the progression of income in each festival from performance to performance.


Compared to last year, a sizeable improvement! In the black! Huzzah!
I mean, that still means I am essentially working for free here, but still, progress! Even with adding the expense of flying!


The Hatter  is 2/9 when it comes to making a profit at fringe festivals. The Most Honest Man In The World  is 1/1 thus far!


All summer long, people were calling me a ‘Fringe Veteran’. While on my second tour ever? That makes me a veteran? I mean, perhaps if I were in the ARMY that would be true, but for fringing? Really?


Handbills and posters, and the art of how many to print:
Port Alberni – It was hard to give out 100 handbills, honestly. There just weren’t enough people there to make handbilling worthwhile. And a mere two posters, one per venue, might have been fine. (I didn’t bring any, and arrived to town too late for posters to make a difference.)
Regina – Only needed 500 handbills. If that. And 25 posters were plenty.
Saskatoon – Such a simple festival to poster… even if I DID have the business district upset with me for postering atop the top of their posterwheels. 25 posters is fine, and 1000 handbills was the right number for a busy promoter like myself.
Victoria – Postering does next to nothing here. No fringe hub, and nightclubs poster over anything fringe-related. So handbills are all you’ve got. Handed out more than 500 handbills, but not a lot more. I would print 1000 again.
Vancouver – Unfortunately, I was working shifts at my workplaces on days when I didn’t have shows, so I wasn’t able to handbill or poster very much. Difficult to put up 25 posters in/around Granville Island. Handbilling = inconclusive.


My Saskatoon numbers at least partially increased because people there actually knew who I was, from my performing there last summer! I handbilled a number of people who instantly decided to come see  The Most Honest Man In The World  once they heard that last year I was The Hatter.


That said, people knowing who I was in Victoria, didn’t seem to offer anything like a boost. I suppose three years is a very long time to be away from a university town. And most of the few people I know who still live in Victoria were performing in their own fringe shows.


I definitely felt a home-town advantage in Vancouver, though! Thank you SO SO much to every dear friend who came out to the tea party!


A career is made up of far more baby steps than large leaps. And steps in the right direction are worth celebrating!


Onto next year’s adventures!




Cheers,
Andrew Wade




The Hatter in Port Alberni - photo by Cara Baldwin 01

Thank you for the tea parties.

       
A few years ago, I had a crazy idea. I had cloistered myself up in British Columbia, hid away in school for twenty straight years, I was anxious and worried that I wouldn’t get the chances to perform in the real world, once I graduated… so I made a plan. A crazy plan. I decided to write myself a one man show and take it across the country.
       
Andrew Wade 011bI had no idea if I could hold anyone’s attention for an hour. I had no idea if I could write a show that’d work. I threw every theatrical idea into the show, creating a mad, patchwork quilt of ideas, and then threw most of them out. I mostly improvised a run at Vancouver Fringe in 2011. I rewrote the darn thing from the ground up. And then I took a deep breath, spent thousands of dollars, and took my little hat and kettle show on the road. First year, I went to London, Ottawa, Toronto, and Saskatoon, spent over two months away from where I lived – the longest I had ever been on the road.
       
I got stuck backstage and had to pee in a water bottle a couple of minutes before my first performance. I sold exactly zero tickets to three of my first four performances. I was on greyhound buses for forty-three straight hours. I lost money. And it was worth it.
       
The Hatter @ Nuit Blanche in London, ONI also met with mentors and brilliant performers who just wanted to help me along my journey. I made friends, colleagues, and talent crushes. I was introduced to the ridiculous art of attempting to smuggle women into your billet’s place without them noticing. I discovered from my billets just how charitable people can be and how awesome retirement is for a lot of people. I traveled the country, flew for only the third time in ten years. I made a man in Saskatoon give me a great big hug, break down, and cry, then loudly whoop at everyone on the street to come see my show.
       
And then, this summer, I brought The Hatter home. ‘Previewed’ it in Port Alberni to an empty town full of good intentions, brought it to Regina and was fed fancy meats while swatting mosquitoes and having a grand ol’ time. Then came the real homecoming tour.
       
Next, I went to Saskatoon, which had welcomed me so warmly, it felt like home. There’s a reason I was able to perform the most personal work I’ve ever written, there: a new show, The Most Honest Man In The World. Me being me. And most people still called me The Hatter, anyhow.
       
Then came Victoria. The big gulp of nervous air, a city of people I had treasured for seven years, then skipped out on when my degree was up. Spent a quarter of my life there. Felt like I was awaiting their judgment, wanting the city, old friends, ex-girlfriends, to tell me I had made the right call, that I’d made something of myself, out there in that bigger ol’ world. And the people who matter, they gave me just that. And oddly, most reassuringly of all, Victoria, well, it didn’t feel like home anymore. The Hatter is a play about searching for home. In its first draft, it was muchly a play of regretting leaving someplace, some people, somewhere. Now, it’s not that.
       
Now, The Hatter is about moving on.
       
And here we are in Vancouver, at home, and The Hatter is about to hang up his hat. No future plans for him. Nothing set. Just one more celebration, tonight at 8:15pm.
       
Thank you for the tea parties.
       
       
The Hat

Hey Vancouver! What people have to say about The Hatter:

   
   
Hey Vancouver Fringe! Here are a few things people have to say about my show, The Hatter:
   

“A frenetic explosion of a well loved literary character…This was one-man theatre as I’ve never seen it… You must buy this ticket. You must take this ride.” – The Marble Theatre Review (Victoria)

   

Andrew Wade shows fantastic range, flipping a switch between wackiness and depression… you’d be mad to miss this play. 4.5 / 5 stars! ” – The Saskatoon StarPhoenix

   

Wade embodies the character of the Mad Hatter perfectly.” – Apartment 613

   

People’s Choice Award! – Alberni Valley Fringe Theatre Festival

   

The effect is phenomenal… It hits the right notes: it never takes itself too seriously; it shows a clear mastery of the style and text… a fascinating, frantic, engaging character who can draw our attention by simply being in the space… the Jabberwocky alone is worth the price of admission.” – Mooney On Theatre (Toronto)

   

Wade’s performance as the jaded, lonely Hatter is a delight, convincing and poignant, not quite what one would expect, which is perfect for a Fringe festival… you quickly learn to expect the unexpected, which can only be attributed to Wade’s fine acting skills.” – London Free Press

   

Clever and funny, with a polished, lyrical style.” – The Beat Magazine

   

Wade’s charm is undeniable.” – Production Ottawa

   

 What do YOU think? Come check out the show at Studio 16 on the times in the poster below, join the tea party, and then let me know!
   
The Hatter returns home… tonight until the 13th!
   
Hatter Poster - Vancouver 2014 02 fontsoutlined
   
   

Cheers,
Andrew Wade,
The Hatter

Fringe By The Numbers: My Reactions

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My last post, A First Fringe Tour: By The Numbers, already has the second most hits of anything I’ve posted onto my blog. Thank you everyone for your responses and for sharing it around. Here are my own thoughts:

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Yes, I lost money. A fair chunk of change. 1,671.16$ , to be precise. But I’ve been spending money on learning experiences for a number of years now, beginning with seven years of university, followed by the National Voice Intensive last year, and now, this tour. Was I hoping to at least break even? Of course! But to take a wider view, I traveled to amazing cities I’d never visited, had grand adventures, even kissed a lady or two, and got to tell a story worth telling to hundreds of people (okay, 534 people + ushers + technicians) across the country.

For my own personal growth, I desperately needed to travel. It was all 100% worth it. Over the course of two and a half short months, I learned a heck of a lot about theatre, life, and myself, and I can’t wait to get back out there next summer (if the Fringe lotteries are willing to let me).

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The Hatter @ Nuit Blanche in London, ON* * * * *

As a former professor once told me as he suffered through the first couple of years of his own theatre company, it’s not at all uncommon for businesses to lose money for their first two or three years of operation. This was my first ever tour. Hopefully now I have a tiny base of fans in each city, who might possibly come out and see a show of mine in the future!

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In each city, to keep this numerical, I think I knew 1 (London), 3 (Ottawa), many (Toronto), and 1 (Saskatoon) people, respectively. No hometown advantage for me.

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Hey Fringe Festival volunteers! You know how you happily exclaim to audience line-ups about how lovely it is that you haven’t raised your ticket price from 10$ for the past fifteen years or so? Well, inflation exists, and what you’re telling artists is that they’ve been earning less and less per ticket for every year for the past decade and a half.

I did not once hear a single complaint on the street or in the theatre about Saskatoon’s 12$/14$ ticket prices. Just sayin’.

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Also, it’s interesting that even with a 2$ administrative fee and GST being factored in somewhere, I still came out earning 11.20$ per ticket in Saskatoon, compared to 9.94$ in London, 9.35$ in Ottawa, and a mere 8.92$ per ticket in Toronto.

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Speaking of which, that shortfall in Toronto exists almost entirely due to the five-pack and ten-pack deals in that city. While I love having frequent fringer packs exist, compare Toronto’s 7.5$ tickets to Vancouver’s frequent fringer packs, which still offer 9$ per ticket to the performer. Seriously consider raising those frequent fringer rates, Toronto. You certainly have a reputation as being a place where performers don’t make any money. I enjoyed my time in the city, but 7.5$ tickets are hurting your reputation and hurting a performer’s chances of being able to break even in your city.

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* * * * *Hatter Poster - Toronto - for printer 2

Every city is so different when trying to figure out the right number of flyers and posters. Before I set out, I pre-printed 25 posters and 500 business card flyers for each city. Rookie mistake, as I learned when I saw other performers in London editing their poster files for upcoming cities so as to include London review quotes. Come Saskatoon I finally began taping quotes onto my posters, but printing posters for each upcoming city as I go seems to be the smarter solution.

So what are the right numbers? Well, 25 posters and 500 business cards felt alright for a sleepy Fringe like London, but I could probably have put up 75 posters in Ottawa, whereas getting 25 posters up in Toronto in anywhere worth looking, proved difficult. Also in Toronto, I ran out of flyers before the fringe was half over – I could probably have handed out 1500. As an experiment, I brought 1000 flyers to Saskatoon, and despite the Fringe’s smaller size, still gave out most of them. So every city is different, and I’ve still more to learn! (It also makes a difference as to how many people you have out there, flyering – being on my lonesome can be a downside when it comes to talking up enough lines to find an audience.)

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I gotta admit, it was disappointing to be one of 36 shows in Toronto not reviewed by Now Magazine. A few ‘N’s might have helped! (For a few more numbers, there were 148 shows in the Toronto Fringe Festival this year. 112 of them received a Now Magazine blurb and set (or lack thereof) of shiny ‘N’s.)

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In London, I recall one performer saying that two or three days before the festival opened, they visited Tourism London to ask for Fringe information, and the person there had no idea the festival was even happening. At Nuit Blanche, I (in full Hatter garb) was asked by several people when the Fringe Festival was beginning. That was the second-to-last night of the festival. It seems London is a hard place to get word out about the festival, which was evidenced by my having zero advance ticket sales, compared to 9 in Ottawa, 23 in Toronto, and 15 in Saskatoon. Toronto is very much more of an advance ticket city than the others – perhaps there’s more of a traditional theatre-going habit there? Or is there less financial disincentive to buy advance tickets in Toronto (when compared to additional fees other festivals add onto advance ticket purchases)?

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The Hat* * * * *

I’m honestly impressed with myself that I was able to keep my grocery bills down to size, even while on tour. Chalk it up to a combination of kind billets, hunts for grocery stores, and restraint whenever out and about with fellow performers. You guys feel free to order your meals at the bar; I’ll just wait until I get back to the food I bought with my big grocery trips on the day before each festival began.

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I didn’t have nearly as strong a show at the beginning of June as I did come mid-August. To be honest, it took me until Toronto to figure out the core of what the show was about – a man trying to get home – and so my show pitches for line-ups weren’t great for the first 2/3rds of my tour. Please don’t take any of the above as me making excuses for perhaps not being as financially successful as I would have preferred: I fully accept my tour as it was.

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Which is to say, a brilliant, daring adventure. 🙂

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For another view into my time on the fringe, as well as my original By The Numbers post, I also put up a By The Emotions post which you might enjoy.

As with before, if you think any of this may be helpful to someone out there, please share it on! I hope these posts are worthwhile for someone else out there. And if you have any reactions of your own, please add them to the comments below!

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Happy Fringing!

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Cheers,
Andrew Wade

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State of the Person Address – December 2011

Well, then!

Life has a way of quickly coming to a head. After the madcap rush that was Vancouver Fringe, my life held to a quieter pace afterwards. Working extremely sporadically, the only large project on my plate for a while was A Funny Thing Happened On The Way To The Forum. And to be honest, in that timespan… I felt sluggish. Like I wasn’t pressing forward adequately, wasn’t being productive enough to meet my own standards. After that came to a close, I quickly stepped into rehearsals for The Metro’s Christmas Panto (Ali Baba and the Forty Thieves – with our preview on Thursday), but still, my plate was somewhat insubstantial.

Then in the past two weeks… how about a week of full-time training for my new part-time job at Science World, two bike flats, three auditions, two exciting job interviews (including one for voicework on a game), four Fringe Festival draws (none of which chose me, sadly), a ladyfriend event, a trip to Victoria, applications to other auditions, several job shifts after the end of training, and final Panto rehearsals.

Whew.

This has meant that other enterprises (such as signing up as an extra, finding a film/tv/commercials agent, learning how to drive) have fallen by the wayside for yet longer, at least temporarily, but I have also been pulled through a furious bout of productive and exciting living. So I’m relatively content.

If you know me, you know I prefer a busy, full, active life. 🙂

Here are a few of the projects coming up for me:

Yes, I wear one. Yes, that makes me tickled pink happy.

  • Ali Baba and the Forty Thieves – A Christmas Pantomime! – I play Wakey Faker in this silly, funny, family-friendly funtimes pantomime, complete with Dame, singalongs, Oh-No-You-Don’ts, much musical choreography, and an audience encouraged to heckle the actors. Plus, with British parents, I needed to be in at least ONE Panto. Just had to happen. And I get to play a romantic lead! Sort of.

    • Venue: The Metro Theatre.
      The Metro’s Website.
    • Show Dates:
      Evening shows at 7.00 p.m. – Dec 16,17 ,22 ,23 ,26, 27 , 29 , 30 January 2,5,6,7
      Matinee shows at 2.00 p.m. – Dec 17, 18, 26, 27. January 1, 2, 7

Original poster.

  • The Mystery of Edwin Drood – My second foray as an actor with Fighting Chance Productions, and my first chance to work under director Ryan Mooney. Working in the ensemble, I’m sure I’ll grow my choreography skills with this Tony-Award-winning (Best Musical, Best Book of a Musical, Best Original Score, Best Direction of a Musical, Best Performance of a Leading Actor in a Musical – 1985) that comes complete with multiple endings determined by audience vote.

Geodesiceriffic!

  • Science World part-timery – An incredibly flexible part-time job encouraging curiosity in children and adults in a great working environment. True, it’s minimum wage, but there are far worse ways to earn rent to allow for more theatrical endeavors. So happy to be back. 🙂

    • Venue: Telus World of Science.
      http://www.scienceworld.ca/
    • Show Dates:
      Whenever I’m scheduled!

      I made a graphic for the show! Like it?
  • The Romantics @ The You Show! – The month of May will be a busy one for my script, The Romantics, a winner of the 2011 Vancouver Young Playwrights Award. On May 12th, in Victoria as part of The You Show!, a full-length, two act version will be performed/workshopped, script-in-hand (so, a staged reading, with two or three rehearsals having taken place beforehand).

  • The Romantics @ IGNITE! Youth Festival 2012 – As part of the prize for winning the 2011 Vancouver Young Playwrights’ Award, I get to see the first act performed as a one act play at IGNITE!, full costume, with mentored young actors and director. But before that, I get to be mentored on script edits by Vancouver playwright Amiel Gladstone

  • Sin City Improv – While I’m not in Victoria anymore, I’m hoping to come back and guest-act for an episode or two, if I can, because the show is fantastic, the show is challenging, the show is hilarious, and the people are simply… family.

  • 4villains.org

    4Villains.org – I’ve been recast after they decided to move their Master Malevolent scene to a better location. But no worries! They are writing me a larger, recurring role that I should do some filming for relatively soon into the new year. The dedication this crew has for this project is nothing short of inspiring. Marvelous people. The website is up now! First episode airing later this month! Check’em out!

  • Clown Doctoring? –  Next month I have an interview to potentially become a clown doctor? Another part-time job, and it’s unlikely I’ll get it (strong competition for limited spots), but too amazing an opportunity not to want to share with you. 🙂
  • Auditions ahoy! – Aaaaand hopefully one of my recent auditions will pan out and become a paying acting opportunity – my first since graduating, outside of Fringe. Thus far, the shows I’ve been doing have been out of the kindness of my hear, for training, and just because while paid opportunities take priority, I would rather act and not be paid than not act at all. 🙂

    • Venue: Vancouver? Victoria? Vancouver Island? Alberta? Toronto? Anywhere!
    • Show Dates:
      Hopefully soon!

My summer is looking rather nebulous, with a string of Fringe Festival rejections (Okay, I just wasn’t picked out of their hats, but they still sting like rejections, a bit). Thus far, I’ve only been accepted into London, Ontario’s and Regina’s Fringe Festivals. Not enough for a tour. Winnipeg chooses next.  Hopefully, one of those paying acting opportunities panning out will make this decision for me, but if not… I need to realistically look at whether or not I would be able to break even on this Fringey endeavor, this year.
I hope to see you at the Panto! Be loud! Be grand! Stay awesome.

Cheers,
Andrew Wade

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The Mad Hatter’s Tea Party!

Photo by Sarah Koury.

Wow!

This show was a wild ride to finally put together. I had the original idea five years ago, after working on a separate show, Alice From Wonderland, as a SATCo performance (Student Alternative Theatre Company at UVic). A director asked myself and another writer to put together a show with multiple endings and music, based on Alice returning to Wonderland as a professional woman.

Not THAT kind of professional woman.

Anyway, after working on that, I saw how much fun the Mad Hatter could be, as a character. As evidently Johnny Depp agrees. That said, for such a long genesis, I can’t say I had much of a script until… three days ago?

Yeah, this show was put together slowly and quickly. Props, costume pieces, and ideas accumulated over the past few months, but the actual words and depth, I hadn’t had time for during the Victoria Fringe crunch of performing William vs The World, directing BFA: The Musical!, and stage managing Sonnets for an Old Century.

So, we came to tonight, to the first ever performance of The Mad Hatter’s Tea Party. A show designed to be an experiment with everything I’ve ever wanted to put into a show – audience interaction, a fight sequence, sing-along songs, an improvised song, friendly semi-forcing-the-audience-to-be-involved-in-the-show… silliness abounds! And all with a heart to it. A core.

A core I discovered at about noon today. The show went up at 10:15pm. Yeah, it was tight. Oh, and we finished making the large hat timeline backdrop prop half an hour before the show began. Wow.

Admittedly, the show is highly improvised and includes a lot of audience interaction, so I can’t guarantee all performances will go as swimmingly as tonight’s did. But it was well attended, the audience dove in and got involved without resentment, and I had two strangers make a point of seeking me out on facebook afterwards to say how much they liked it, saying:

I saw “The Mad Hatter’s Tea Party”, this evening and just wanted to say thank-you for the great show, and that you’re an incredible performer.

and

Wicked show – loved it from start to finish. And I had two cups and they were delicious.

Well, doesn’t that just make me all peachy inside!

If you would like to come, I have five more performances! Free tea and a chance to BE the Jabberwocky!

Fri, Sept 09 – 10:15pm – Portion of ticket sales go to the Food Bank
Sat, Sept 10 – 4:30pm
Sun, Sept 11 – 1:00pm – Half Price Show
Mon, Sept 12 – 6:45pm
Thu, Sept 15 – 8:30pm
Sat, Sept 17 – 8:00pm

At Studio 1398 on Granville Island!
https://www.facebook.com/event.php?eid=119844848114618

Cheers,
Andrew Wade

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